Recommend Print

Sales and marketing

What goes in a marketing plan?

Your marketing plan identifies your key audience, the best marketing methods you should use to reach those particular demographics, and the amount you intend to spend on those methods.


You need to define your customer base. This can change from year to year, and only by targetting key demographics will you know which marketing methods to use. Some demographics can be reached through radio, while others spend more time online.


List your expected expenditure, and your expected return on investment. You should also investigate methods through which you can identify how much your marketing spend is actually netting you.


As a start-up, you should also add marketing strategies into the plan that won’t cost you anything, such as your social media push and your SEO plans.


Leave a comment

Want to comment on an article? Register for StartupSmart to share your thoughts with our community and also receive these benefits:

Access the StartupSmart members area Register now
Participate in discussions with the community and experts
Receive advice and support from other members
Get access to exclusive guides

FREE DOWNLOAD - 101 tips for start-up entrepreneurs

Covering everything from starting up to sales to social media strategies, this advice forms a fantastic guide that will be of use to anyone starting up in business.

Register for the StartupSmart Newsletter and immediately receive '101 tips for start-up entrepreneurs'.

Your email please (*)
Invalid Input
101 tips for start-up entrepreneurs


Sign up to receive the free newsletter:

Invalid Input
StartupSmart on LinkedIn
Or follow us:
StartupSmart on Twitter StartupSmart on Facebook StartupSmart on LinkedIn Subscribe to StartupSmart RSS feeds

Latest Members

Sponsored Links

Our Partners


StartupSmart is a free small business news and small business advice website with a vibrant online start-up business community. Whether you are looking for a business mentor or business ideas. business resources site if you are thinking of starting your own business.