SEO for start-ups

Wai Hong Fong is co-founder and chieftain at OZHut, a multi-niche online retailer that is passionate about truly serving people in the online space. He was named Young Entrepreneur of the Year at the 2011 StartupSmart Awards.

Wai Hong also blogs on his journey as an entrepreneur, with specific interests in SEO.

• Tracking your SEO efforts

  Tuesday, 07 June 2011 17:00

  Hopefully by now, we’ve got a list of keywords we’re targeting and we’ve used this information to influence the content that we have on our website. So how do we actually measure the effectiveness of our efforts?

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• Comparison shopping sites are far from dead: Opinion

  Thursday, 26 May 2011 16:15

  StartupSmart blogger Wai Hong Fong’s piece on Tuesday, entitled Google Shopping and the death of comparison shopping engines questioned the viability of online shopping comparison sites, provoking a strong reaction from the industry.

   

  Below, David Whiteman, marketing director of GetPrice.com.au, has written a rebuttal to Fong’s assertions.

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• Google Shopping and the death of comparison shopping engines

  Tuesday, 24 May 2011 16:21

  Recently, Google introduced Google Shopping to the Australian site. In the US and UK, this has been known in the past as Google Base or Google Product, which are now all accessed from the unified Google Merchant Center.

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• Creating a keywords list

  Tuesday, 03 May 2011 16:11

  As you’re crafting your SEO plan, it’s vital to conduct research on what keywords are relevant to the market you’re targeting.

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• Following the no-follow rule

  Tuesday, 05 April 2011 14:55

  Links, as I've explained previously, are vital for your business' SEO. This week, I'll be examining another key component of links: the rel="nofollow" tag.

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• Don’t drop your anchor text

  Tuesday, 22 March 2011 13:20

  We’ve established that links are really important in determining your site's ranking in Google.

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• Why are links important?

  Tuesday, 01 March 2011 15:36

  Once you've nailed some of the basic SEO tips you can do for your business, it's time to start working on one of the most important aspects of search optimisation: link building.

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• How to use meta robot tags

  Tuesday, 08 February 2011 13:36

  In a site audit of a small media site recently, I found that of the 500 content pages that it has, Google had only indexed five or so pages.

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• Debunking the myth behind the Meta Keywords tag

  Tuesday, 25 January 2011 14:30

  This week, we interviewed 10 candidates for an SEO position. When asked to list the “five locations on a page where employing a target keyword can have a positive effect on search engine rankings”, we were told multiple times by some interviewees that the Meta Keywords tag is one of them.

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• What does Google think your website looks like?

  Wednesday, 12 January 2011 13:47

  Search engine optimisation is fantastic when you know what you're doing. But what does Google actually have in its memory of your website?

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