LATEST

Many Australians planning to change jobs want to start their own business in 2014: Survey

1:07PM | Thursday, 9 January 2014 | Rose Powell

A third of Australians are planning on changing their career this year, according to national bookkeeping franchise First Class Accounts.

Planning

Why we scrapped our jobs to launch a cat café

1:49PM | Thursday, 9 January 2014 | Rose Powell

Anita Loughran was toiling away in an uninspiring job and her husband Myles was struggling to find full-time work when they decided they were ready to start out on their own and pursue their passion: to launch a cat café in Melbourne.

Financing a business

Three tips to help you with your New Year’s resolution to learn to code

1:33PM | Wednesday, 8 January 2014 | Rose Powell

The ubiquity of technology, the burgeoning uptake of apps and the growing awareness about tech start-up potential and success stories has made learning how to code an increasingly popular New Year’s resolution.

Technology

Six usability mistakes businesses make with their web copy

1:21PM | Tuesday, 7 January 2014 | Amanda Jesnoewski

When it comes to writing for the web, you need to be compelling and establish your value to customers quickly. Here are six mistakes businesses often make, and how you can avoid them.

Marketing

Five technology trends small businesses need to consider in 2014

1:00AM | Monday, 6 January 2014 | Gavin Lower

With technology always and rapidly evolving, it can be tough for small businesses to keep up.

Planning

Take inspiration from these Aussie entrepreneurs who spill the beans on their key goals for 2014

1:00AM | Monday, 6 January 2014 | Nina Hendy

Some of Australia’s top entrepreneurs have some very lofty goals for 2014.

Growth

What lessons have you learnt this year?

12:32AM | Tuesday, 17 December 2013 | Linnet Hunter

The end of the year is an excellent time to look back and reflect on what’s been going on.

Growth

Winding your business down for the holidays

12:40AM | Tuesday, 10 December 2013 | Amanda Jesnoewski

With Christmas just around the corner, chances are most of us are starting to wind our businesses down for at least a couple of weeks. Here are some tips to help you prepare your business for the holidays.

Home based business

Offering your services on outsourcing platforms? How to be the freelancer who gets chosen

12:32AM | Tuesday, 10 December 2013 | Rose Powell

Independent creative freelancers and sole traders are among the main beneficiaries of outsourcing platforms. But standing out from the crowd can be a major challenge.

Leadership

How involved should I get my family in my new business?

12:00AM | Tuesday, 10 December 2013 | Gillian Franklin

From personal experience, I can say that there are some great benefits to having your family involved in your business. However, you must be sensitive to your staff and your family.

Home based business

Post-Holden redundancy: Founder takes out Best Start-up Pivot at Startup Adelaide Awards

12:32PM | Monday, 9 December 2013 | Rose Powell

Jo Shanahan, founder of Animal Therapeutics Online, overhauled her business model in 2011 and was recognised for her successful execution of this transformation last week.

Growth

Trademark ownership and social media: Who owns what?

12:40PM | Friday, 6 December 2013 | Vanessa Emilio

Kyle and Jackie O’s recent trademark battle with radio station owner Southern Cross Austereo has raised some critical legal questions about the ownership of social media accounts. Here’s how it impacts your business.

Legal matters

Why online selling’s a great fit for automotive entrepreneurs

12:54PM | Friday, 6 December 2013 | Myriam Robin

We might be uncertain whether the big motor manufacturers will stick around in Australia, but that doesn’t mean the whole automotive industry is screwed.

Websites

Beyond cash: Using your crowd funding campaign to sell units, gain exposure and identify target markets

12:10AM | Thursday, 5 December 2013 | Rose Powell

Jeremy Bogan is $20,000 into a $250,000 Kickstarter campaign to commercialise his prototype of the vtalk desk phone.

Marketing

Top tech trends for 2014 – six changes business owners can expect

12:24PM | Tuesday, 3 December 2013 | Melinda Oliver

Use of mobile technology for work purposes and harnessing the big data collected on customers are just some of the prominent technology trends business owners can expect in 2014.

Technology

Five ways to stay in touch with your customers – and have them look forward to it

12:25AM | Tuesday, 3 December 2013 | Amanda Jesnoewski

When it comes to increasing your sales and overall profitability, one of the best places to start is to increase your level of customer interaction. Here are five ways to do it.

Mentor

From corporate world to sole trader: Why Melina Walton made the move

12:11AM | Tuesday, 3 December 2013 | Gavin Lower

Melina Walton had worked for 10 years in the corporate world as a communications professional when she started to feel something was missing.

Growth

How can I reward my regular customers?

12:00AM | Tuesday, 3 December 2013 | Debra Templar

Small businesses rely on word-of-mouth to bring customers through their doors. But once the word has reached their ears, it's keeping them listening that truly counts.

Growth

How finding a solution to a problem brought Pixc to life

12:13PM | Monday, 2 December 2013 | Gavin Lower

Holly Cardew launched Pixc, a web-based service that edits the backgrounds out of photos for online retailers, after discovering many needed help with the images on their websites.

Growth

The importance of knowing your numbers

12:54PM | Monday, 2 December 2013 | Marc Peskett

It’s surprising how many entrepreneurs are unfamiliar with the bottom-line performance of their businesses. Thankfully, a little external advice can make a world of financial difference.

Financing a business
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