LATEST

How can I get traffic to my website cheaply?

3:00AM | Tuesday, 4 March 2014 | Fred Schebesta

So you don’t have much money to spend, but you want to get some traffic to your website. Here’s how.

Fred Schebesta

Taking the pain from bookkeeping – Follow the Founder series

2:10PM | Friday, 28 February 2014 | Gavin Lower

Tim Stroh has always recognised that bookkeeping and accounting for small businesses is a pain and drain.

Growth

Top five lessons from the OzApp awards: A finalist shares what he learnt

2:53PM | Thursday, 27 February 2014 | Damien Hatton

Triplifier.com, a finalist at the 2014 OzApp awards last week, is an app that tells travellers what’s on at their destination during their dates of travel. Here are my five tips.

Growth

Brisbane City Council renews grant program for young entrepreneurs

2:12PM | Thursday, 27 February 2014 | Rose Powell

Brisbane City Council will be opening up applications for the second intake of its Budding Entrepreneurs Program after a successful pilot program.

Business Grants

Forget FOMO – entrepreneurs want JOMO

2:21PM | Wednesday, 26 February 2014 | Cara Waters

Forget the fear of missing out; the new mantra of entrepreneurs is JOMO – the joy of missing out.

Management

How a struggling skincare business led Nick Bell to build a global SEO company

2:00AM | Wednesday, 26 February 2014 | Gavin Lower

Nick Bell’s skincare business wasn’t doing too well when he decided to investigate search engine optimisation to boost the effectiveness of his website.

Technology

Small business index shows the sector is feeling positive about the future

2:53PM | Tuesday, 25 February 2014 | Gavin Lower

Australian small businesses are feeling positive about their current and future performance, according to the first Westpac-Melbourne Institute Small Business Index.

Planning

Are you an elaborator?

2:36AM | Tuesday, 25 February 2014 | Linnet Hunter

In conversations, and especially in emails, it’s easy to bombard people with irrelevant details. Often, it’s far smarter to make sure you ask the right questions.

Marketing

Marketing words that boost engagement and conversions

2:24AM | Tuesday, 25 February 2014 | Amanda Jesnoewski

When it comes to marketing, words are powerful. Here are seven “magic” words that can have a strong subconscious impact on your potential customers.

Marketing

Should I spend my time and money on eCommerce?

2:00AM | Tuesday, 25 February 2014 | David Trewern

Just like conventional retail, successful online retail requires staying close to customers, a compelling product offer and great service.

David Trewern

Two tax mistakes that can break a start-up

2:00AM | Monday, 24 February 2014 | Rose Powell

According to tax expert Ryan Tietjens, a couple of common mistakes can quickly quash a start-up’s chances of making it big. Here are the two biggest issues he deals with as an accountant – and how you can avoid them.

Tax

11 ways to stop an online issue turning into a PR disaster

2:02PM | Thursday, 20 February 2014 | Cara Waters

Don't roll online without protection. That was the message from Gerry McCusker, online reputation management expert at Engage ORM.

Technology

SocialBiz conference: Five key lessons to enhance your business’s social strategy

2:43AM | Wednesday, 19 February 2014 | Yolanda Redrup

Yesterday’s SocialBiz conference in Melbourne on social media made it clear businesses are finally starting to embracing social media. Here are five key lessons from the conference.

Technology

Three ways to power your business into the digital era

2:39AM | Wednesday, 19 February 2014 | Cara Waters

Global futurist and innovation strategist Anders Sorman-Nilsson says businesses need to adapt in order to succeed in today’s digital times.

Growth

Three tips from Facebook’s head of e-commerce on how to turn your followers into customers

2:57PM | Tuesday, 18 February 2014 | Rose Powell

Facebook’s head of e-commerce, Stephen Scheeler, told StartupSmart there are a series of misconceptions that hold start-ups and small businesses back from making the most of their social media communities.

Technology

Five top lead generating tips for 2014

2:27PM | Tuesday, 18 February 2014 | Nina Hendy

Generating sales leads is an all-important task for solo traders, start-ups and small businesses. These five simple strategies will help you to find quality leads for your business this year.

Sales and marketing

Resell, upsell and cross-sell: The little words that bring in big money

2:33AM | Tuesday, 18 February 2014 | Amanda Jesnoewski

One of the fastest ways to make more sales is to get your existing customer base spending more with you. The way to do this is through reselling, upselling and cross-selling.

Sales

How do I get my time management under control?

2:00AM | Tuesday, 18 February 2014 | Debra Templar

It’s normal to feel overwhelmed but you have to master the feeling.

Sole trader

Personal perfection and “lightning gratification” among top future trends for SMEs

2:54PM | Monday, 17 February 2014 | Melinda Oliver

Most trend forecasts for SMEs focus on expectations of business confidence, financial status, use of technology and new online marketing habits, but futurist Ross Dawson has other ideas.

Planning

Unemployment reaches 10-year high, but it isn’t the Great Depression yet

2:19PM | Friday, 14 February 2014 | Yolanda Redrup

The unemployment rate yesterday jumped to a 10-year high of 6%, in line with predictions from economists and the Reserve Bank.

Leadership
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