Amanda Jesnoewski is the owner of Velocity Media + Communications and a copywriter, marketing strategist and publicist.
Four steps you can take to turn knowledge into results
We live in an age where we have so much knowledge at our fingertips. But with so many sources of information on every topic you could hope for, you can soon find yourself falling down the rabbit hole of professional and personal development in search of the information ‘holy grail’ that will truly transform your business and give you more time, money, freedom and happiness.
But knowledge only gains its power once it is implemented and the only way you’ll ever be able to transform your business is to start taking action now. So to ensure you don’t become the person who has "heard it all before" but actioned nothing, here are four tips to put what you learn into action.
1. Develop a filter
With so much information available, you need to set boundaries. Work out the topics you need or want to learn more about and only search out, read or listen to those topics. Resist the urge to go off course and multi-task your reading and research.
Only once you feel you have mastered that topic or have what you need to put it into action should you move onto another area. Make the implementation of knowledge your goal, instead of just knowledge gain.
2. Write down what resonates with you
There is a reason why they made us write so many notes in school, it helps us commit what we’ve learned to memory and it provides an easy point of reference when we need to revise it.
So the next time you are reading a book or blog post, listening to a podcast or watching a YouTube video, keep a notebook beside you (preferably the same notebook each time) and write down the information, ideas and tips you want to implement or remember. This ensures you go beyond the head-nodding stage and actually do something with it – even if it is to provide a point of reference for later.
3. Share what you have learned
Whenever you hear or read something that was valuable to you, tell someone else who will benefit. When you start sharing or teaching what you have learned you naturally increase your level of understanding on the topic and more importantly the practical application of it.
But not only that, by adding value you gain more credibility and goodwill with those you tell (as well as benefit from their knowledge and experience on the topic) and you create a level of accountability when it comes to you putting it into action.
4. Make a plan of action
So once you have heard a 'great tip' about generating publicity, minimising your tax, increasing your sales conversions, public speaking, making your business more efficient or whatever it may be, make a plan to put it into action.
Is there some way you can start implementing or actioning it in your business today or in the next week, fortnight or month? Could you send out a media release with the tips you have read, make an appointment with your accountant, write a new sales script, volunteer to speak at a networking event or implement new business systems?
It doesn’t have to be massive action, just any action, because this where the true learning lies.
How are you going to start putting your knowledge into action?