Free StartupSmart Webinar: Getting the most out of marketing for start-ups


Thursday 25th July at 12:30pm

Marketing is one of those things that many start-ups and small businesses have heard about but probably wonder what exactly it is and what it can do for them.

In today’s competitive business environment, marketing is something you need to be aware of and how it can work to attract sales and keep customers coming back.

StartupSmart, in conjunction with Business Victoria, will be examining what small businesses need to know when it comes to marketing and making it work for your business in this free webinar presented by marketing dynamo Ailsa Page and hosted by StartupSmart’s editor Gavin Lower.

The webinar will cover:

  • Principles of marketing
  • Types of marketing promotions available and strategies for implementing them
  • Tips for getting a promotion right for your business
  • How to make sure you see return on your efforts



Ailsa Page
Owner, AP Marketing Works

Ailsa Page is the owner of AP Marketing Works, an author and professional speaker. A qualified marketing specialist known as the ‘Marketing Dynamo’, Ailsa has helped hundreds of small businesses and organisations around Australia increase their sales, membership or profile. With over 20 years of marketing experience, Ailsa regularly judges business awards and lectures budding entrepreneurs in Enterprise and Small Business at Victoria University.

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Gavin Lower

Gavin Lower has worked for newspapers and wire services around Australia. Before joining StartupSmart he was a business reporter for Dow Jones Newswires in Melbourne covering media, retail, biotech and telecommunications companies.

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Since 2010 StartupSmart has been Australia’s no.1 publication for the startup community and those interested in the startup movement globally. Publishing news, information and advice daily, and placing itself squarely at the centre of the government’s national innovation agenda, StartupSmart is a leading participant in the momentum that surrounds the world’s focus on technology, creativity and entrepreneurialism.