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Wednesday, 20 April 2011 | By Oliver Milman

Wai Hong FongOriginally from Malaysia, Wai Hong Fong arrived in Australia to study at Melbourne University. He realised that he wanted to strike out on his own, rather than follow the same corporate career path as his parents.


With the help of an uncle, Fong started OzHut, establishing a niche for building online retail sites for specific products.


The company started out with dancing shoes, ladies boots, telescopes, watches and gadgets. Soon, OzHut was the largest telescope and optics online store in Australia.


A focus on niche areas, backed up with a strong knowledge of SEO has propelled OzHut to healthy levels of sales – from $300,000 in its first year to a predicted $3.1 million this year.


A self-described “geek”, Fong talks to StartupSmart editor Oliver Milman after being named Best Young Entrepreneur at the recent StartupSmart Awards.