Marketing

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Niche focus helps eyeclarity take out Independent Retailer of the Year award

11:56PM | Thursday, 22 November 2012 | Michelle Hammond

A host of retailers have claimed titles at the 2012 Australian Retail Awards including Oroton, Pandora, Lenard’s Chicken and eyeclarity, which was named Independent Retailer of the Year.

Twitter attempts to lure advertisers with $1 million in free credits

11:10PM | Wednesday, 21 November 2012 | Michelle Hammond

Twitter will run a promotion alongside Small Business Saturday this weekend, giving away up to $1 million in free credits to new advertisers, in its latest attempt to monetise the platform.

Australian entrepreneurs need to embrace ‘creative destruction’, claims Turnbull

11:04PM | Friday, 16 November 2012 | Oliver Milman

Malcolm Turnbull, the Opposition communications spokesman, says Australia needs to start celebrating the “creative destruction” of industries in order to foster innovation.

Twitter drives more event-page traffic than Facebook, LinkedIn: Report

10:54PM | Wednesday, 31 October 2012 | Michelle Hammond

Sharing events via Facebook generates more revenue than any other platform, according to a new report, but Twitter has greater pulling power in driving traffic to event pages.

Aussie exec Rebekah Horne to head Google Ventures-backed US start-up

10:29PM | Tuesday, 16 October 2012 | Oliver Milman

Rebekah Horne, digital director of DMG Radio Australia, has been installed as CEO of US start-up TopFloor, which has been backed by Google’s venture capital arm.

Female entrepreneurs struggle most with marketing: Survey

10:43PM | Thursday, 4 October 2012 | Michelle Hammond

Female entrepreneurs are being urged not to skimp on their marketing strategies after research revealed almost half of female business owners need help with their marketing and advertising.

Topshop opens its doors in Sydney: Five secrets to the retailer's success in Australia

10:06PM | Thursday, 4 October 2012 | Cara Waters

Here are five tips from Topshop about what makes it top dog when it comes to fast fashion.

95% of group buying revenue generated by just eight sites: Report

2:09PM | Monday, 6 February 2012 | Michelle Hammond

About 95% of the market revenue in Australia’s group buying industry is generated by just eight sites, new research reveals, but an expert says niche players still have an opportunity to compete.

Super Bowl ads 2012: Five key trends and five great ads released before the big game

2:05PM | Monday, 6 February 2012 | James Thomson

Here are five big trends from Super Bowl marketing in 2012.

Replace a sales force with a giveaway

1:42PM | Thursday, 19 January 2012 | Niki Scevak

Giving your product away for free can be one of the best marketing tools you’ll ever employ. Here's how you can do it effectively. BY NIKI SCEVAK.

Top 10 start-up logos

1:49PM | Thursday, 12 January 2012 | Oliver Milman

It’s the most visible, striking aspect of your business. The thing that your customers will see more than any other, which you hope you will be plastered approvingly across billboards and the internet in double-quick time. BY OLIVER MILMAN.

Five marketing gaffes to avoid in 2012

1:22PM | Monday, 9 January 2012 | Oliver Milman

The world of social media may have provided businesses with great new marketing channels, but it has also increased the opportunities for costly stuff-ups. BY OLIVER MILMAN.

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