Marketing

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Marketing words that boost engagement and conversions

2:24AM | Tuesday, 25 February 2014 | Amanda Jesnoewski

When it comes to marketing, words are powerful. Here are seven “magic” words that can have a strong subconscious impact on your potential customers.

Cheesy popover lightboxes bite into customer experience

2:37PM | Thursday, 13 February 2014 | Taskmaster

Recently, after a long day in Taskmaster Towers, your humble correspondent decided to order a pizza. Unfortunately, the only thing cheesy was the local pizza parlour’s poor web design.

So you think you can pitch? Lessons from a disaster!

2:00PM | Wednesday, 12 February 2014 | David Whitfield

At StartupSmart’s ‘So You Think You Can Start-up’ pitching competition, I was unable to deliver my presentation. Here are my five key lessons of pitching a start-up.

Five questions to help you tell the story

2:09AM | Tuesday, 11 February 2014 | Amanda Jesnoewski

Stories are powerful. We remember stories more than we remember facts. Here are five questions that, once answered, will help you tell the story of your products and services and emotionally engage your target market.

Why increasing your marketing budget is lousy advice

2:41PM | Friday, 7 February 2014 | Adam Franklin

Most entrepreneurs are sick to death of hearing: “You just need to increase your marketing budget!” The truth is you can boost your business profile – without pulling out your credit card.

Why Australians love marketplace start-ups and why they work well here

2:17AM | Thursday, 6 February 2014 | Rose Powell

The Australian start-up scene has spawned several billion dollar online marketplaces. Just think of Seek, carsales.com and realestate.com.au. And there’s a fresh crop, such as Freelancer, FlightFox and GoCatch coming through.

The biggest mistake with web marketing (and how to avoid it)

1:39PM | Wednesday, 29 January 2014 | Adam Franklin

Have you ever felt like your web marketing has been spinning its wheels? If so, here are some tips for growing and engaging with your audience.

Six new year image boosters for your business

1:00AM | Tuesday, 28 January 2014 | Nina Hendy

This quieter time of the year is the ideal time to put your brand overhaul plans in place. Here are six business image boosters to give your business a professional facelift.

Google announces search update, starts rolling out additional information feature in search results

1:10AM | Friday, 24 January 2014 | Andrew Sadauskas

Google has announced that it is beginning to roll out changes to its search results that add information about website owners to its results.

Questions to ask when writing or reviewing your website copy

1:47AM | Tuesday, 21 January 2014 | Amanda Jesnoewski

The words on your website can be the difference between a browser and a new customer. Here are seven key questions to ask when you write copy for your website.

Limit the choices your customers have to make

1:54PM | Friday, 17 January 2014 | Walid El-Khoury

Giving your customers too much of a good thing might lead to consumer fatigue when it comes to making a choice.

Make sure you have plenty of business cards – and they stand out!

1:31PM | Friday, 17 January 2014 | Taskmaster

Some people say you no longer need business cards. The Taskmaster, most humbly, disagrees.

10 marketing tools and apps to make your life easier

1:25PM | Tuesday, 14 January 2014 | Amanda Jesnoewski

Marketing is one of the most essential areas of business, yet it can also be one of the first areas to be sidelined when business gets busy. Here are 10 marketing tools and apps to help you streamline your marketing and make your life a little easier.

What you need (and don’t) to make a great business card

1:10PM | Friday, 10 January 2014 | Gavin Lower

Chinese billionaire Chen Guangbiao became an internet sensation recently after pictures of his business card listing his attributes, including “Most Influential Person in China”, went viral.

Important (and simple) web metrics for entrepreneurs

1:18PM | Friday, 10 January 2014 | Adam Franklin

When it comes to web marketing, some metrics are more important than others. Here are the ones you need to pay the closest attention to.

Six usability mistakes businesses make with their web copy

1:21PM | Tuesday, 7 January 2014 | Amanda Jesnoewski

When it comes to writing for the web, you need to be compelling and establish your value to customers quickly. Here are six mistakes businesses often make, and how you can avoid them.

Pitching app called Intercourse hits branding issue after interest from unanticipated markets

1:00AM | Monday, 6 January 2014 | Rose Powell

The founders of an app for seeking feedback on pitches are scrambling to rebrand after a deluge of interest from potential clients keen to use it but concerned about its cheeky name.

Five marketing lessons from 99designs chief executive Patrick Llewellyn

12:28PM | Thursday, 12 December 2013 | Yolanda Redrup

With new figures from Sensis revealing 67% of businesses expect to see an increase in sales in 2014, 99designs chief executive Patrick Llewellyn says refreshing your business’s image could be the key to boosting sales.

It came from the flatlands: Why you need to pay attention to customer service

11:28PM | Thursday, 28 November 2013 | Taskmaster

By the carload, residents from the sprawling metropolis in the flatlands are making their annual summer pilgrimages up the highway towards the hills. And in a small town in Parts Unknown, the locals are working on their customer service.

Killing the press release: Why Coke says content marketing is the real thing

11:37PM | Wednesday, 27 November 2013 | Myriam Robin

Ashley Brown is on a mission: To kill the press release once and for all.

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