Marketing

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Organise a festival and promote local businesses

11:11PM | Monday, 25 November 2013 | Taskmaster

The Parts Unknown traders’ association has gotten together with the local shire council to organise a local community festival. Here's why your town should do likewise.

How the power of focus quadrupled this self-funded start-up’s sales

11:28AM | Monday, 25 November 2013 | Rose Powell

Focusing on just one function of their product led to skyrocketing sales for Quadlock co-foudners Chris Peters and Rob Ward.

Hyperbolic language: This article will revolutionise the way you do business

11:50PM | Wednesday, 20 November 2013 | Bella Katz

Why is it that so many rational entrepreneurial individuals, people who create new businesses, are so fond of exaggeration?

Are you prospecting or just making noise?

11:09PM | Friday, 15 November 2013 | Greg Ferrett

A poor sales strategy can turn off even the most eager of potential customers. If you’re prospecting, here are a few key points to consider.

Ethical supply chains: Why retailers need them and who is watching

11:09PM | Tuesday, 12 November 2013 | Yolanda Redrup

Since the late 1980s, there has been a shift in consumer shopping habits toward ethical consumerism, following revelations about labour exploitation and environmental destruction.

How do you measure success?

11:57AM | Tuesday, 12 November 2013 | Amanda Jesnoewski

Especially for sole traders, money is not always the only way to judge your success in business. Here are five other ways to measure your professional achievements.

The beginner’s guide to landing pages

11:05PM | Friday, 1 November 2013 | Adam Franklin

If you’re a web marketer, the easiest way to attract subscribers, leads and customers is to set up landing pages on your website. Here’s a brief introduction to the topic and some tips to help you do it right.

Colour coding your logo

10:09PM | Friday, 25 October 2013 | StartupSmart

As this infographic from The Logo Company shows, colours of logos can express an emotion you might want to build around your business.

Lessons for building a successful start-up: Ex-Google executive and ROKT co-founder tells

10:08PM | Wednesday, 23 October 2013 | Gavin Lower

Justin Viles co-founded ROKT in 2010 after seven years spearheading the growth of Google AdWords in Australia and New Zealand. Here are his three top tips for building a business.

Still underestimating the power of your branded website? Read this…

10:30PM | Thursday, 17 October 2013 | Cas McCullough

Small businesses traditionally spend thousands on 20th century marketing techniques. However, in the online age, there are more effective ways of promoting your business.

Trademark registration for start-ups: The basics

10:02PM | Tuesday, 1 October 2013 | Jacqui Pryor

If you are starting a new business it’s important to consider the registration of trademarks early on. Here are the key details you need to know.

Meet the Facebook group so popular it spawned a business

8:55PM | Friday, 30 August 2013 | Rose Powell

Three of the administrators of the Queensland Business Group on Facebook have this week launched a business on the back of their popular community group.

How to market like MailChimp and really get to know your clients to boost sales

7:44PM | Wednesday, 24 July 2013 | Rose Powell

Small business staple service MailChimp, a newsletter-sending service, has published a blog detailing their quest to personalise their users so they can serve (and market to) them better.

Six ways time-poor entrepreneurs can get more mileage from content marketing

7:13PM | Friday, 12 July 2013 | Adam Franklin

Content marketing can be time-consuming for small businesses. The good news is that, by following these six tips, you can avoid most of the hard work.

Visa wins banks, JB Hi-Fi and Cotton On for new digital payment system

7:02PM | Wednesday, 10 July 2013 | Patrick Stafford

Consumers are increasingly relying on micro-transactions to make purchases instead of inputting their credit card details every time, which makes a new product from Visa all the more powerful, one expert says.

Quality service, not discounts, keeps consumers loyal: Survey

6:05PM | Tuesday, 18 June 2013 | Virginia Millen

Australians are more likely to be loyal to small businesses offering quality services and products than those offering freebies or bargain-basement prices, a new survey has revealed.

A secret sales tip: Practice your opening statement and lead in question

6:37PM | Thursday, 13 June 2013 | Taskmaster

Over the long weekend, Old Taskmaster trundled through a few local stores tasked with finding a birthday gift. Along the way, a secret sales lesson was uncovered that you can use in your business.

Like Apple CEO Tim Cook, claim you’re number one – even if you have to stretch the truth a little

6:16PM | Tuesday, 11 June 2013 | Taskmaster

Worldwide Developer Conference claims by Apple CEO Tim Cook stretch the truth a little when it comes to Android.

Eight tips to generate more repeat customers

6:19AM | Wednesday, 5 June 2013 | Amanda Jesnoewski

It can be far easier and cheaper to encourage an existing customer to return rather than attract a new one. Here are eight key tips to help you keep them coming back for more.

Full-time workers setting up online retail stores: research

6:00AM | Tuesday, 4 June 2013 | Rose Powell

Increasing numbers of full-time workers are exploring their own online retail start-ups, according to new research by online sales platform Bigcommerce.

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