Marketing

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Rocking out like Groupon founder Andrew Mason

6:00PM | Monday, 3 June 2013 | Taskmaster

It might not be music to everyone’s ears. However, the Taskmaster says Andrew Mason’s new business advice rock album might beat the competition when it comes to catchy viral grooves.

The five easiest ways to start your web marketing

6:33AM | Monday, 3 June 2013 | Adam Franklin

Are you looking to start marketing your business on the internet? Here are five basic steps you shouldn’t overlook.

New report warns marketers need “total shift” in strategy for mobile-based advertising

5:45PM | Thursday, 30 May 2013 | Rose Powell

A new report into mobile trends for 2013 urges marketers to focus on mobile advertising as a strategic priority as people’s use of handheld devices for searching and purchasing continues to increase.

Are you a true omni-channel retailer?

5:30PM | Wednesday, 29 May 2013 | Taskmaster

The other day, Old Taskmaster was on a widget sales call at a shopping centre somewhere in suburban Melbourne. Here's what happened next.

Posh nosh? Fasta Pasta strays from new image with food court launch

5:40PM | Thursday, 23 May 2013 | Michelle Hammond

A marketing expert says rebranded businesses should be wary of reverting to their old image, after South Australia-based pasta franchise Fasta Pasta opened its first food court restaurant despite a recent corporate makeover.

YouTube turns eight – Five ways it has helped entrepreneurs

5:11PM | Monday, 20 May 2013 | Michelle Hammond

With social video site YouTube celebrating its eighth birthday, it’s time to look at five key ways the site can help your business.

Aussie Twitter users motivated by “insider information”, not freebies: Report

5:02AM | Friday, 17 May 2013 | Michelle Hammond

Nearly half of Australia’s Twitter users follow a business on the social network in order to keep up to date with its products, rather than to receive discounts, according to a new report.

Jim’s Cleaning and bb’s café highlight growth of co-branding

5:38PM | Thursday, 9 May 2013 | Michelle Hammond

Franchises looking to co-brand must ensure there is an obvious link between the two brands, says an industry expert, after bb’s café formed an unlikely partnership with Jim’s Cleaning Group.

SydStart “triple-decker” event expected to attract 2000 entrepreneurs

5:16AM | Monday, 6 May 2013 | Michelle Hammond

SydStart founder Peter Cooper has promised this year’s iteration will be twice or even three times the size of the previous event, with up to 2000 entrepreneurs expected to attend alongside a stellar lineup of investors and speakers.

Do you recognise these seven marketing sins?

5:32PM | Friday, 3 May 2013 | Adam Franklin

From writing about your company instead of your customer to not including a call to action, here are seven common marketing mistakes you need to keep an eye out for.

Kogan wins Supreme Court case against ispONE

5:51PM | Thursday, 2 May 2013 | Patrick Stafford

Tech retailer Kogan has won its case against ispONE, following several weeks of tense argument in the Victorian Supreme Court.

How to find your ideal marketer

5:47PM | Wednesday, 1 May 2013 | Michael Halligan

If you’re thinking of growing your business, one of the first positions you will want to fill is in sales and marketing. Here is how to find the right marketer for your business.

Six tips to help you build your media list

5:22PM | Wednesday, 1 May 2013 | Amanda Jesnoewski

Are you looking to issue a press release or generate some publicity for your business? If so, here are six tips to help you increase your chances of gaining media attention.

Should I target a niche or go mainstream?

4:45AM | Tuesday, 30 April 2013 | Philip Alexander

In the early stages of running a business, you must be extremely focused on your target audience. Whether you diversify as your grow, however, will depend on market conditions.

Fasta Pasta overhauls image: Five rebranding tips for start-ups

4:31PM | Monday, 29 April 2013 | Michelle Hammond

Food franchise Fasta Pasta has undergone a significant rebrand in a bid to gain a more corporate image, providing some interesting pointers for other businesses.

Small firms urged to not neglect mobile-optimised websites

4:14AM | Wednesday, 24 April 2013 | Michelle Hammond

Start-ups have been warned not to overlook the growing number of customers who use mobiles to access business’ websites, following a new poll that found that less than 10% of restaurant owners have mobile-optimised websites.

Can I change my stupid business name after I’ve spent a mint on marketing?

4:06PM | Tuesday, 23 April 2013 | Adam Ferrier

Choosing your business name is perhaps the single most important decision you’ll make. When it comes to naming your start-up, there are four simple rules you should follow.

Laughing, kissing and the secrets to closing a sale

4:45PM | Monday, 22 April 2013 | Greg Ferrett

Sales decisions are often driven by emotion rather than rational thought. A little laughter can quickly ease the path of even the toughest deal negotiation.

Ozsale’s five key tips to selling via mobile

4:11PM | Friday, 19 April 2013 | Michelle Hammond

Australian online shopping club Ozsale has revealed 50% of all its sales now come from mobile devices – up from 26% in October last year. Here are their five key smartphone marketing strategies.

Can you have a decent marketing strategy without an advertising budget?

4:41PM | Thursday, 18 April 2013 | Bella Katz

A decent marketing strategy shouldn't be something you hope to have one day when your business grows up. You need one now.

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