Is your business effectively combining email and YouTube? If not, here are some tactics that can give your website traffic an easy boost.
Marketers be warned: Cloud computing is going to change your profession forever! Here’s a look at some of the tools that are already revolutionising how products are sold.
Mercedes-Benz Fashion Week Australia is in full swing in Sydney, showcasing the industry’s top talent, although a number of lesser-known businesses and entrepreneurs are also catching the eye.
Brand loyalty is mainly driven by habit, according to a study by consumer insight group BrandHook.
When you’re starting up, you need to get the maximum impact from your limited marketing budget. Guerrilla marketing techniques can be highly effective in the circumstances – here’s how to implement them.
Auction and online retail giant eBay has announced a new fee structure which will see some selling costs increase for many of its members.
Premium chocolate brands and craft beers are among the firm favourites for Easter this year, with Australians opting for at-home celebrations rather than overseas getaways, according to a new report.
A Darwin-based entrepreneur has offered start-ups some key tips for group buying campaigns, after her business attracted a record number of deals on daily deals website LivingSocial.
Australian eCommerce firm Bigcommerce has funded more than 30 apps through its $2 million integration fund for developers, launched last year, after receiving almost 600 submissions.
Former Big Brother TV identity Jemma Gawned has become the latest celebrity to use their star power to launch start-ups, after launching her second business Naked Treaties.
An important first step in identifying your ideal customers is knowing who your existing customers are. Here are some key tips to help you discover more about your business’ current consumers.
A new survey shows marketing budgets will grow by 1% in 2013, following growth of 3.4% last year, while the growth of social networking and Web 2.0 is less pronounced than in 2011.
Recently, I watched as one of our young salespeople tried to deliver a sales pitch. They soon learnt a valuable lesson about closing a deal.
In the next few days, Samsung will launch its most important product of the year. Meanwhile, some of their social marketing tactics can be adapted by your business.
It is nearly inevitable that you will eventually be confronted with a horrible customer. Thankfully, there are ways to deal with them before they wreck your business. BY ALEXANDRA CAIN.
Without hamming the matter up too much, a recent Domino's campaign has resulted in a tasty slice of business wisdom being delivered to start-ups.
In recent days, paintbrushes and several tins of paint have been spotted in the general vicinity of Taskmaster Towers – and there’s a good reason why.
The fall of former Victorian premier Ted Baillieu holds some important lessons for your business – especially when it comes to communications.
Do you have a big sales presentation or pitch coming up? If so, you could do far worse than watch a keynote speech from Steve Jobs.
Congratulations on getting your digital blog up and running. Now it’s time to get in the habit of regularly updating it.