Marketing

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How video and email marketing can drive more traffic to your website

4:52PM | Tuesday, 16 April 2013 | Eddie Machaalani

Is your business effectively combining email and YouTube? If not, here are some tactics that can give your website traffic an easy boost.

Why cloud technology will transform marketing

4:08PM | Friday, 12 April 2013 | John Russell

Marketers be warned: Cloud computing is going to change your profession forever! Here’s a look at some of the tools that are already revolutionising how products are sold.

Five stylish start-ups to emerge from Sydney’s Mercedes-Benz Fashion Week

4:28PM | Wednesday, 10 April 2013 | Michelle Hammond

Mercedes-Benz Fashion Week Australia is in full swing in Sydney, showcasing the industry’s top talent, although a number of lesser-known businesses and entrepreneurs are also catching the eye.

Consumers on auto-pilot and buy out of habit: Survey

4:37PM | Thursday, 4 April 2013 | Cara Waters

Brand loyalty is mainly driven by habit, according to a study by consumer insight group BrandHook.

Top three guerrilla marketing techniques for start-ups

4:59AM | Thursday, 4 April 2013 | Mitchell Harper

When you’re starting up, you need to get the maximum impact from your limited marketing budget. Guerrilla marketing techniques can be highly effective in the circumstances – here’s how to implement them.

eBay fee hike brings mixed response from businesses

4:46PM | Wednesday, 3 April 2013 | Patrick Stafford

Auction and online retail giant eBay has announced a new fee structure which will see some selling costs increase for many of its members.

Easter spending set to hit $3bn: Three key trends to get your teeth into

3:40PM | Wednesday, 27 March 2013 | Michelle Hammond

Premium chocolate brands and craft beers are among the firm favourites for Easter this year, with Australians opting for at-home celebrations rather than overseas getaways, according to a new report.

How I sold a record 1,500 deals on LivingSocial

3:21PM | Tuesday, 26 March 2013 | Michelle Hammond

A Darwin-based entrepreneur has offered start-ups some key tips for group buying campaigns, after her business attracted a record number of deals on daily deals website LivingSocial.

Bigcommerce funds 31 apps through $2 million integration fund

3:00AM | Monday, 25 March 2013 | Michelle Hammond

Australian eCommerce firm Bigcommerce has funded more than 30 apps through its $2 million integration fund for developers, launched last year, after receiving almost 600 submissions.

Five Aussie celebrities who have entered the start-up world

3:32PM | Thursday, 21 March 2013 | Michelle Hammond

Former Big Brother TV identity Jemma Gawned has become the latest celebrity to use their star power to launch start-ups, after launching her second business Naked Treaties.

How to profile your typical customer

3:13PM | Wednesday, 20 March 2013 | Eddie Machaalani

An important first step in identifying your ideal customers is knowing who your existing customers are. Here are some key tips to help you discover more about your business’ current consumers.

Fewer marketers using social networking: Report

3:59PM | Monday, 18 March 2013 | Michelle Hammond

A new survey shows marketing budgets will grow by 1% in 2013, following growth of 3.4% last year, while the growth of social networking and Web 2.0 is less pronounced than in 2011.

Don’t feature bash

3:00AM | Monday, 18 March 2013 | Taskmaster

Recently, I watched as one of our young salespeople tried to deliver a sales pitch. They soon learnt a valuable lesson about closing a deal.

Launch a new product like it's the Samsung Galaxy S4

3:19PM | Wednesday, 13 March 2013 | Taskmaster

In the next few days, Samsung will launch its most important product of the year. Meanwhile, some of their social marketing tactics can be adapted by your business.

Nightmare on start-up street: Dealing with customers from hell

3:46PM | Tuesday, 12 March 2013 | Alexandra Cain

It is nearly inevitable that you will eventually be confronted with a horrible customer. Thankfully, there are ways to deal with them before they wreck your business. BY ALEXANDRA CAIN.

If you want a slice of the action, make sure your cheesy campaign can deliver

3:00PM | Monday, 11 March 2013 | Taskmaster

Without hamming the matter up too much, a recent Domino's campaign has resulted in a tasty slice of business wisdom being delivered to start-ups.

Redecorate your office in your company colours

3:34PM | Friday, 8 March 2013 | Taskmaster

In recent days, paintbrushes and several tins of paint have been spotted in the general vicinity of Taskmaster Towers – and there’s a good reason why.

Don’t let your business get Baillieued

3:15PM | Thursday, 7 March 2013 | Taskmaster

The fall of former Victorian premier Ted Baillieu holds some important lessons for your business – especially when it comes to communications.

Take a lesson from the keynote master, Steve Jobs

2:05PM | Wednesday, 27 February 2013 | Taskmaster

Do you have a big sales presentation or pitch coming up? If so, you could do far worse than watch a keynote speech from Steve Jobs.

Keep up the good social media work

2:30PM | Monday, 25 February 2013 | Taskmaster

Congratulations on getting your digital blog up and running. Now it’s time to get in the habit of regularly updating it.

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