Marketing

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Dell's social media head tells SMEs to start talking online

2:50PM | Friday, 22 February 2013 | Patrick Stafford

Businesses shouldn’t wait to hear noise about their brand on social media in order to start a conversation, but instead should look to engage in commentary about their industry, Dell’s head of social media has urged Australian SMEs.

Set up a personal blog

2:18PM | Thursday, 21 February 2013 | Taskmaster

Good news: You’re already two-thirds of the way to setting up your first blog! Now here’s the final, simple steps you need to get off and blogging.

Set up a personal blog

2:15PM | Thursday, 21 February 2013 | Taskmaster

Good news: You’re already two-thirds of the way to setting up your first blog! Now here’s the final, simple steps you need to get off and blogging.

Matching tattoos a cheeky marketing stunt for Squeeze1 founders

2:05PM | Friday, 8 February 2013 | Michelle Hammond

The founders of Squeeze1 are hoping to draw attention to themselves – and their business – by promising to have the company’s logo tattooed on their body if they reach 15,000 signups before they launch on February 24.

Turn your sales staff into “interns” one day each fortnight

2:59PM | Friday, 8 February 2013 | Taskmaster

Yesterday, the Taskmaster outlined why it’s a good idea to have your staff spend one day per week or per fortnight in sales. But should your sales staff spend time in other departments?

The seven secrets to pitching to new clients

1:32PM | Tuesday, 29 January 2013 | Michelle Bowden

Sales is one of the most critical aspects of building any new business. Here are seven tips to help you improve your sales pitch technique. BY MICHELLE BOWDEN.

The Dick ad the censors didn’t like

1:13PM | Friday, 25 January 2013 | Oliver Milman

Entrepreneur Dick Smith caused a stir this week when his Australia Day-themed ad was deemed unsuitable for early evening TV viewers. Judge for yourself – is this just too much Dick?

Shoes of Prey joins David Jones to launch in-store sales booths

1:40PM | Friday, 25 January 2013 | Patrick Stafford

Shoes of Prey has taken a step towards the bricks-and-mortar world, teaming up with department store giant David Jones.

Twitter's new video service: How Vine can help your business

1:14PM | Friday, 25 January 2013 | Patrick Stafford

Get ready for video tweets, as Twitter looks to integrate video sharing in its service.

The law of the jungle: The dinosaurs of retail and media

1:19PM | Friday, 25 January 2013 | Taskmaster

Can the business models of the old media and retail giants be salvaged? Old Taskmaster visited the dinosaur exhibit at a local museum to find out.

Should I use online ads or stick to social media?

1:24PM | Tuesday, 10 January 2012 | Scott Robinson

Ideally, you should aim to use both forms of online marketing effectively.

Salsa’s Australian Open pop-up prompts start-up advice

1:07PM | Thursday, 24 January 2013 | Michelle Hammond

Launching a pop-up shop to coincide with an event can be a huge success, according to a leading industry player, after Salsa’s Fresh Mex Grill launched a pop-up shop at the venue of the Australian Open.

Super-hyper-mega-ultra-synergy Industries? Time to cut the buzzwords

1:28PM | Thursday, 24 January 2013 | Taskmaster

Can “synergies” and “solutions” really generate sales or win funding for your business? The Taskmaster certainly doesn’t think so.

Like a Virgin – or a Unilever: Is one brand ever enough?

1:44PM | Wednesday, 23 January 2013 | Taskmaster

When you’re planning a business, it’s natural to spend a lot of time thinking about how you’re going to brand, advertise and market your first product. But what about your second product?

The business buzzwords set to dominate 2013

1:42PM | Tuesday, 22 January 2013 | Oliver Milman

If you’re sick of “dynamic synergies”, be warned a new onslaught of jargon terms is coming, including “twinternships”, “SoLoMos” and “wantrepreneurs”. Here’s your guide to decoding the buzzwords of 2013. BY OLIVER MILMAN.

‘Busy’ small businesses continue to overlook social media: Report

1:09PM | Thursday, 10 January 2013 | Michelle Hammond

Small businesses are either unsure or too busy to fully capitalise on the potential of social media, an industry analyst says, after it was revealed only 27% of SMEs are utilising social media.

Four business sectors cashing in during Australia's heat wave

1:00PM | Wednesday, 9 January 2013 | Patrick Stafford

Sizzling summer weather has led to a seasonal swell in profits for some businesses.

Facebook’s Publishing Garage promises to rev up brands’ marketing

12:35PM | Friday, 21 December 2012 | Michelle Hammond

A new Facebook feature dubbed Publishing Garage will see the social media giant work with businesses to improve how they use the social media platform to market themselves.

Cashing in on the apocalypse: Five earth shattering marketing tactics

12:58PM | Wednesday, 19 December 2012 | Patrick Stafford

With the Mayan long-count calendar claiming the world ends this week, these five businesses are running promotions like there’s no tomorrow.

AANA prescribes regular social media monitoring

11:59PM | Wednesday, 28 November 2012 | Cara Waters

The Australian Association of National Advertisers resisted pressure to change its definition of advertising in its latest guidance.

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