How to profile your typical customer

3:13PM | Wednesday, 20 March 2013 | Eddie Machaalani

An important first step in identifying your ideal customers is knowing who your existing customers are. Here are some key tips to help you discover more about your business’ current consumers.


Small Business Commissioner pressures government departments to pay SMEs promptly

3:24PM | Tuesday, 19 March 2013 | Cara Waters

Australia's Small Business Commissioner is putting pressure on government departments and agencies to settle accounts with small business suppliers promptly.

Financing a business

Five niche crowdfunding sites on the stump for start-ups

3:24PM | Monday, 18 March 2013 | Michelle Hammond

A new crowdfunding platform aimed solely at local sporting clubs has highlighted the growth of niche crowdfunding websites, suggesting there are opportunities for other start-ups to specialise.


Fewer marketers using social networking: Report

3:59PM | Monday, 18 March 2013 | Michelle Hammond

A new survey shows marketing budgets will grow by 1% in 2013, following growth of 3.4% last year, while the growth of social networking and Web 2.0 is less pronounced than in 2011.


Google to examine Australian start-up scene for StartupAUS project

3:47AM | Friday, 15 March 2013 | Michelle Hammond

Google has commissioned PricewaterhouseCoopers to gather data on Australian tech start-ups, and has already released preliminary findings, after partnering with five well-known Australian tech entrepreneurs including Matt Barrie.

Business planning

R&D Tax Incentive deadline looms: What you need to know

3:08PM | Tuesday, 12 March 2013 | Michelle Hammond

A tax expert has issued start-ups some advice about the R&D Tax Incentive, namely in relation to the eligibility criteria and recordkeeping requirements, as the April 30 deadline draws closer.

Legal matters

Brisbane unveils plan to join the start-up heavyweights

3:00AM | Tuesday, 12 March 2013 | Michelle Hammond

Brisbane City Council will offer grants to budding entrepreneurs with promising digital potential as part of an ambitious plan to propel the city into the multitrillion dollar global digital economy.

Financing a business

New accelerator Slingshot to fling $10 million to start-ups

3:00AM | Thursday, 7 March 2013 | Michelle Hammond

Newly launched accelerator Slingshot plans to invest in around 100 start-ups over the next five years, investing as much as $100,000 in each start-up via a $10 million venture fund.


Five social media stuff-ups you need to avoid

3:24PM | Wednesday, 6 March 2013 | Oliver Milman

Social media is a great communications and marketing tool – but you must be careful about how you use it. Here are five classic errors by business and how to avoid them. BY OLIVER MILMAN.


How do I deal with all the regulatory red tape?

3:27AM | Wednesday, 6 March 2013 | Marcia Griffin

You are far from the first soloist to have to deal with red tape. It’s time to tap into the experience of entrepreneurs who have come before you.

Sole trader

Why do some people seem to win all the time?

3:18AM | Wednesday, 6 March 2013 | Greg Ferrett

Ever noticed how some people seem to have all the luck? Here are the secrets behind their success. BY GREGORY FERRETT.

Greg Ferrett

How to define your target market and get inside their heads

3:14AM | Wednesday, 6 March 2013 | Amanda Jesnoewski

Trying to advertise to everyone is a sure-fire way of wasting your marketing dollars. Here are three ways to home in on your ideal market. BY AMANDA JESNOEWSKI.

Amanda Jesnoewski

Reserve Bank keeps cash rate on hold despite low demand for credit

3:41PM | Tuesday, 5 March 2013 | Michelle Hammond

The cash rate has been left unchanged at 3%, in line with economists’ predictions, although the Reserve Bank said the exchange rate remains “higher than might have been expected” while demand for credit is low.


Three in four businesses have cashflow concerns: Report

3:45PM | Monday, 4 March 2013 | Michelle Hammond

Businesses are attempting to curb their expenses by delaying investments and the hiring of new staff, according to the latest Dun & Bradstreet survey, which shows 75% of businesses see cashflow as an issue during the months ahead.


Sydney’s east get its first co-working space

3:00AM | Monday, 4 March 2013 | Michelle Hammond

A former freelancer for Yelp has opened a co-working space in the Sydney suburb of Edgecliff, while Gold Coast-based incubator Silicon Lakes is opening its co-working space in Robina.


How much should I be travelling during the early stages of my business?

2:25AM | Wednesday, 27 February 2013 | Tony Faure

When it comes to travel, the golden rules are prioritisation and planning.

Sole trader

How to avoid being overwhelmed by your competitors

2:04AM | Wednesday, 27 February 2013 | Amanda Jesnoewski

Sometimes you can become so caught up in industry trends that you lose sight of what you’re trying to achieve. Here are five tips to prevent you feeling overwhelmed by bigger competitors. BY AMANDA JESNOEWSKI.

Amanda Jesnoewski

Someone getting in your way? Ever think it might be you?

2:01AM | Wednesday, 27 February 2013 | Linnet Hunter

Are you sick of people or events getting in the way of your home business? Before you do anything else, it’s time to take a look in the mirror. BY LINNET HUNTER.

Linnet Hunter

How do I balance looking after the kids with working from home?

2:21PM | Wednesday, 20 February 2013 | Jane Shelton

Put relationships before resources and information before decision-making so that every step builds your confidence.

Sole trader

Etsy country director visits Oz – five insights from the crafty company

2:02PM | Tuesday, 19 February 2013 | Michelle Hammond

The country director of US-based eCommerce website Etsy has offered some insight into the company, and has outlined some key tips for online start-ups, as part of her Australian visit.

Business planning