LATEST

Watches, thermostats and fridges: Where next for advertising?

5:26PM | Friday, 23 May 2014 | Broede Carmody

Google has predicted advertisements could soon be featured on places such as refrigerators and watches, in a bid to capitalise on the roll-out of ‘smart’ appliances.

Marketing

Move over Turnbull, Bowen has startups covered

5:33PM | Thursday, 22 May 2014 | Bronwen Clune

In his budget reply speech to the National Press Club on Wednesday, shadow treasurer Chris Bowen dedicated significant time to outlining a Labor Party agenda that aims to foster innovation and entrepreneurship.

Government and Regulation

Telstra asks small businesses to hand over their Wi-Fi for hot spots

5:54PM | Wednesday, 21 May 2014 | Kirsten Robb

Small businesses will be able to use Telstra’s $100 million national public Wi-Fi network to provide free internet to their customers.

Technology

Social media advertising: Should you pay to play?

5:41PM | Tuesday, 20 May 2014 | Catriona Pollard

As businesses seek to trim the fat and slimline their processes, debate has risen about the value of social media advertising. But is it converting into sales, and how much does it contribute to the bottom line?

Technology

Why you need to be a shameless self-promoter

5:37PM | Tuesday, 20 May 2014 | Amanda Jesnoewski

When it comes to self-promotion and marketing there tends to be two kinds of business owners, those who are their brand and those who hide behind their brand. Here are three good reasons you need to become a shameless self-promoter.

Marketing

How to build a compelling product: Canva founder Melanie Perkins

5:13PM | Monday, 19 May 2014 | Melanie Perkins

Recently, I was looking back through the very first plan I put together for what has now become Canva. It’s amazing to look at the similarities between what I first imagined seven years ago and what we’ve now built.

Planning

Gold Olympian Kerri Pottharst aims to inspire startups to achieve

5:56PM | Friday, 16 May 2014 | Alyce Vayle

Kerri Pottharst, one of Australia’s best known sportswomen, is turning her hand to inspiring the startup sector, using techniques she learned on the sports field, in the boardroom.

Growth

Latest app trends and what they mean for your business

5:19PM | Friday, 16 May 2014 | Dennis Benjamin

In almost every industry there are innovators, ‘smart companies’ who are leveraging disruptive technologies to stay ahead of competitors and offer the latest and greatest features to their customers.

Technology

OPINION: How Malcolm Turnbull let startups down

5:39PM | Thursday, 15 May 2014 | Bronwen Clune

While in opposition, Turnbull talked about better R&D incentives for startups. In government, he has failed to deliver.

Technology

Finance startup aims to play matchmaker for SME loans

5:28PM | Thursday, 15 May 2014 | Kye White

In its first two days of release, Australian startup Loandesk, an online service that helps small businesses find loans, secured more than 1.5 million loan requests from users, according to co-founder and director Leigh Dunsford.

Financing a business

Six tips to create a more customer-focused business

5:20PM | Tuesday, 13 May 2014 | Amanda Jesnoewski

If you want to create a real competitive edge in your business, focusing on your customers is essential. So to ensure you are reaping the benefits and profits of giving value, here are six tips to help you out.

Marketing

Your convenience or mine? A tale of two salespeople

5:18PM | Tuesday, 13 May 2014 | Linnet Hunter

Two salespeople were sent the same sales request. Here’s why one of them closed the deal.

Sales and marketing

Budget 2014: The budget wish list for entrepreneurs

5:19PM | Monday, 12 May 2014 | Cara Waters

Budget day is looming and all the signs are there isn’t going to be much in this year’s budget for business owners.

Government and Regulation

Startup Weekend gets the female treatment

5:59PM | Monday, 12 May 2014 | Kye White

When Startup Weekend Melbourne Women gets underway this weekend, it will be the first time a startup weekend event has catered specially to Australian women.

Business advice and education

Don’t be a doer

4:10AM | Tuesday, 29 April 2014 | Linnet Hunter

For a soloist, the temptation to say yes to everything can be a response to financial insecurity, but the risk of burnout might teach us that this is false economy. Here are three things to remember about moving from being a doer to a leader.

Leadership

Three ways to drive your customers to act

4:08AM | Tuesday, 29 April 2014 | Amanda Jesnoewski

One of the easiest and most frustrating things for a consumer to do is put off buying your product or service until later. Here are three ways to drive your potential customers to act.

Marketing

Major cities encouraged to embrace the share economy

4:37PM | Monday, 28 April 2014 | Kye White

Social Surplus managing director Darren Sharp says Australians are increasingly embracing the share economy, but our major cities should do more to further the trend.

Innovation

The Innovation Investment Fund branded a failure

4:45PM | Monday, 28 April 2014 | Bronwen Clune

The federal government’s Innovation Investment Fund (IIF), set up to provide capital to foster Australian innovation, has failed and we need to move on and find better models, says The Australian Institute for Innovation chief executive Paul Cheever.

Business Grants

ACCC focus to shift from privacy to consumer protection reforms

4:27PM | Monday, 28 April 2014 | Vanessa Emilio

If 2013 was the year of privacy reform, 2014 is set to be the year of consumer protection reform.

Government and Regulation

Meet the Australian school student taking on the UK taxi market

4:39PM | Thursday, 24 April 2014 | Bronwen Clune

Like a lot of Year 12 students, Zeryab Cheema is not sure what he wants to study next year, unlike most of them he’s making up his mind while running a startup that already employs 30 people, both in Australia and overseas.

Technology
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