LATEST

Three tips to help you build your email mailing list

3:59AM | Tuesday, 4 March 2014 | Amanda Jesnoewski

Here are three tips to help you turn your likers, followers, readers and connections into regular email subscribers.

Marketing

Brisbane City Council renews grant program for young entrepreneurs

2:12PM | Thursday, 27 February 2014 | Rose Powell

Brisbane City Council will be opening up applications for the second intake of its Budding Entrepreneurs Program after a successful pilot program.

Business Grants

Forget FOMO – entrepreneurs want JOMO

2:21PM | Wednesday, 26 February 2014 | Cara Waters

Forget the fear of missing out; the new mantra of entrepreneurs is JOMO – the joy of missing out.

Management

How a struggling skincare business led Nick Bell to build a global SEO company

2:00AM | Wednesday, 26 February 2014 | Gavin Lower

Nick Bell’s skincare business wasn’t doing too well when he decided to investigate search engine optimisation to boost the effectiveness of his website.

Technology

Are you an elaborator?

2:36AM | Tuesday, 25 February 2014 | Linnet Hunter

In conversations, and especially in emails, it’s easy to bombard people with irrelevant details. Often, it’s far smarter to make sure you ask the right questions.

Marketing

Marketing words that boost engagement and conversions

2:24AM | Tuesday, 25 February 2014 | Amanda Jesnoewski

When it comes to marketing, words are powerful. Here are seven “magic” words that can have a strong subconscious impact on your potential customers.

Marketing

11 ways to stop an online issue turning into a PR disaster

2:02PM | Thursday, 20 February 2014 | Cara Waters

Don't roll online without protection. That was the message from Gerry McCusker, online reputation management expert at Engage ORM.

Technology

SocialBiz conference: Five key lessons to enhance your business’s social strategy

2:43AM | Wednesday, 19 February 2014 | Yolanda Redrup

Yesterday’s SocialBiz conference in Melbourne on social media made it clear businesses are finally starting to embracing social media. Here are five key lessons from the conference.

Technology

Three ways to power your business into the digital era

2:39AM | Wednesday, 19 February 2014 | Cara Waters

Global futurist and innovation strategist Anders Sorman-Nilsson says businesses need to adapt in order to succeed in today’s digital times.

Growth

Three tips from Facebook’s head of e-commerce on how to turn your followers into customers

2:57PM | Tuesday, 18 February 2014 | Rose Powell

Facebook’s head of e-commerce, Stephen Scheeler, told StartupSmart there are a series of misconceptions that hold start-ups and small businesses back from making the most of their social media communities.

Technology

Five top lead generating tips for 2014

2:27PM | Tuesday, 18 February 2014 | Nina Hendy

Generating sales leads is an all-important task for solo traders, start-ups and small businesses. These five simple strategies will help you to find quality leads for your business this year.

Sales and marketing

Resell, upsell and cross-sell: The little words that bring in big money

2:33AM | Tuesday, 18 February 2014 | Amanda Jesnoewski

One of the fastest ways to make more sales is to get your existing customer base spending more with you. The way to do this is through reselling, upselling and cross-selling.

Sales

Unemployment reaches 10-year high, but it isn’t the Great Depression yet

2:19PM | Friday, 14 February 2014 | Yolanda Redrup

The unemployment rate yesterday jumped to a 10-year high of 6%, in line with predictions from economists and the Reserve Bank.

Leadership

Sporting travellers finding their way with new travel website

2:08PM | Thursday, 13 February 2014 | Gavin Lower

It was while holidaying in New York a few years ago that Matt Scully discovered how hard it was to find information about local sporting events and locations.

Technology

LinkedIn hits 50 million members across Asia-Pacific

2:40PM | Thursday, 13 February 2014 | Melinda Oliver

Professional networking site LinkedIn now has over 50 million members across the Asia-Pacific, but the ways people are using the site are far from uniform.

Technology

Five questions to help you tell the story

2:09AM | Tuesday, 11 February 2014 | Amanda Jesnoewski

Stories are powerful. We remember stories more than we remember facts. Here are five questions that, once answered, will help you tell the story of your products and services and emotionally engage your target market.

Marketing

Does your business need to think about a cloud solution?

2:42AM | Tuesday, 11 February 2014 | Nina Hendy

The biggest buzzword in computing in recent years is without doubt the cloud. But what is it exactly, and is it really going to help you run your business?

Technology

My dirty little secret: Confessions from 10 successful entrepreneurs

2:48PM | Monday, 10 February 2014 | Yolanda Redrup

Some of Australia’s most successful entrepreneurs reveal their biggest business secrets.

Leadership

Infographic: What are the top online retail categories?

2:49PM | Monday, 10 February 2014 | StartupSmart

E-commerce platform Bigcommerce has revealed the top retail categories that are seeing strong online sales growth.

Sales and marketing

Top five tips to launch a business with a new baby

2:31PM | Thursday, 6 February 2014 | Rose Powell

Launching a business is always hard work but it’s even more of a whirlwind when you have a new baby. Olli Ella founder Chloe Brookman shares her top five tips for balancing work with a young family.

Work/life balance
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