LATEST

Three ways to worry less about productivity

2:32AM | Tuesday, 4 February 2014 | Linnet Hunter

While the word ‘productivity’ gets bandied about as if it has the same meaning for everyone, I don’t think it does. Here are three key ways to think about productivity as a soloist.

Management

How to avoid burnout and burning clients in busy times

2:28AM | Tuesday, 4 February 2014 | Amanda Jesnoewski

When you're working late nights and early mornings, you can end up tired, stressed and overwhelmed. Here are six key tips to help you avoid burnout and burning clients.

Home based business

From zero to 75,000 Facebook followers in just over a year: One start-up’s top three tactics

2:06AM | Tuesday, 4 February 2014 | Rose Powell

Social media is often heralded as a breakthrough for small business, connecting them directly with their customers and providing them the opportunity to turn them into fans and advocates.

Technology

High Court decision a reminder misleading ads could land your business in hot water

2:06PM | Monday, 3 February 2014 | Craig Yeung

Australia’s highest court, the High Court of Australia, has recently made a decision that serves as a clear reminder to businesses on the risks associated with misleading advertising and pricing of goods and services.

Legal matters

New Melbourne accelerator gives founders over 30 a shot

1:23PM | Friday, 31 January 2014 | Rose Powell

A pre-accelerator course and accelerator program for founders over 30 will launch next week in Melbourne to address a start-up support gap created by what the founders describe as an ecosystem-wide preference for young talent.

Financing a business

Six steps to avoid a post-Christmas cashflow hangover

1:29PM | Thursday, 30 January 2014 | Myriam Robin

Many businesses shut over Christmas. But they still have to pay wages (plus leave loading) despite a lack of fresh customers, so it’s no wonder many businesses feel the squeeze in January.

Cashflow

The biggest mistake with web marketing (and how to avoid it)

1:39PM | Wednesday, 29 January 2014 | Adam Franklin

Have you ever felt like your web marketing has been spinning its wheels? If so, here are some tips for growing and engaging with your audience.

Marketing

How to get testimonials that convert sales

1:51PM | Tuesday, 28 January 2014 | Amanda Jesnoewski

Testimonials and case studies can be incredibly powerful in persuading potential customers to buy. Here are four tips to help you get the kind of testimonials that will convert sales for you.

Sales and marketing

Six new year image boosters for your business

1:00AM | Tuesday, 28 January 2014 | Nina Hendy

This quieter time of the year is the ideal time to put your brand overhaul plans in place. Here are six business image boosters to give your business a professional facelift.

Marketing

Dumb things people say to work-at-home mums

1:52PM | Thursday, 23 January 2014 | Cas McCullough

Last week I asked other work-at-home mums about the hurtful comments that have been thrown their way by well-meaning family, friends and partners. Here are some common examples – and what to do about them.

Home based business

Eight simple ways start-ups can improve customer service in 2014

1:41PM | Wednesday, 22 January 2014 | Michael Hansen

Are you looking to make your consumers grin with delight in 2014? Here are eight key ways to improve your customer service.

Sales and marketing

Starting a business doesn’t make you an entrepreneur: study

1:00PM | Tuesday, 21 January 2014 | Myriam Robin

Starting a small business doesn’t make you an entrepreneur, according to a study by two Swedish academics from the country’s Research Institute of Industrial Economics.

Planning

Questions to ask when writing or reviewing your website copy

1:47AM | Tuesday, 21 January 2014 | Amanda Jesnoewski

The words on your website can be the difference between a browser and a new customer. Here are seven key questions to ask when you write copy for your website.

Marketing

Warning about fake testimonials as ACCC fines businesses

1:17PM | Monday, 20 January 2014 | Cara Waters

Two solar businesses have been ordered by the Federal Court to pay combined penalties of $125,000.

Legal matters

How to find shareable images even if your business is unsexy: Tips from Facebook’s Australian small business manager

1:57PM | Thursday, 16 January 2014 | Rose Powell

Every start-up and small business should find ways to use photos and videos in their Facebook strategy, says Facebook Australia’s head of small business.

Technology

Necessity sparks mother’s invention

1:16PM | Wednesday, 15 January 2014 | Gavin Lower

It was during an overseas family holiday with her four-month-old son Hudson that Gemma Beriman thought there must be an easy way to carry around everything you need when you’re out with a baby.

Mumpreneur

10 marketing tools and apps to make your life easier

1:25PM | Tuesday, 14 January 2014 | Amanda Jesnoewski

Marketing is one of the most essential areas of business, yet it can also be one of the first areas to be sidelined when business gets busy. Here are 10 marketing tools and apps to help you streamline your marketing and make your life a little easier.

Marketing

My part-time venture: How to juggle a job with your own business

1:42AM | Tuesday, 14 January 2014 | Nina Hendy

Many start-ups are launched by people building their business while also holding down a full-time job. We track down some committed Australians with big dreams to find out how they do it.

Home based business

What you need (and don’t) to make a great business card

1:10PM | Friday, 10 January 2014 | Gavin Lower

Chinese billionaire Chen Guangbiao became an internet sensation recently after pictures of his business card listing his attributes, including “Most Influential Person in China”, went viral.

Marketing

Many Australians planning to change jobs want to start their own business in 2014: Survey

1:07PM | Thursday, 9 January 2014 | Rose Powell

A third of Australians are planning on changing their career this year, according to national bookkeeping franchise First Class Accounts.

Planning
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