LATEST

Three tips to help you with your New Year’s resolution to learn to code

1:33PM | Wednesday, 8 January 2014 | Rose Powell

The ubiquity of technology, the burgeoning uptake of apps and the growing awareness about tech start-up potential and success stories has made learning how to code an increasingly popular New Year’s resolution.

Technology

Six usability mistakes businesses make with their web copy

1:21PM | Tuesday, 7 January 2014 | Amanda Jesnoewski

When it comes to writing for the web, you need to be compelling and establish your value to customers quickly. Here are six mistakes businesses often make, and how you can avoid them.

Marketing

Winding your business down for the holidays

12:40AM | Tuesday, 10 December 2013 | Amanda Jesnoewski

With Christmas just around the corner, chances are most of us are starting to wind our businesses down for at least a couple of weeks. Here are some tips to help you prepare your business for the holidays.

Home based business

Offering your services on outsourcing platforms? How to be the freelancer who gets chosen

12:32AM | Tuesday, 10 December 2013 | Rose Powell

Independent creative freelancers and sole traders are among the main beneficiaries of outsourcing platforms. But standing out from the crowd can be a major challenge.

Leadership

Post-Holden redundancy: Founder takes out Best Start-up Pivot at Startup Adelaide Awards

12:32PM | Monday, 9 December 2013 | Rose Powell

Jo Shanahan, founder of Animal Therapeutics Online, overhauled her business model in 2011 and was recognised for her successful execution of this transformation last week.

Growth

Trademark ownership and social media: Who owns what?

12:40PM | Friday, 6 December 2013 | Vanessa Emilio

Kyle and Jackie O’s recent trademark battle with radio station owner Southern Cross Austereo has raised some critical legal questions about the ownership of social media accounts. Here’s how it impacts your business.

Legal matters

Why online selling’s a great fit for automotive entrepreneurs

12:54PM | Friday, 6 December 2013 | Myriam Robin

We might be uncertain whether the big motor manufacturers will stick around in Australia, but that doesn’t mean the whole automotive industry is screwed.

Websites

Top tech trends for 2014 – six changes business owners can expect

12:24PM | Tuesday, 3 December 2013 | Melinda Oliver

Use of mobile technology for work purposes and harnessing the big data collected on customers are just some of the prominent technology trends business owners can expect in 2014.

Technology

Five ways to stay in touch with your customers – and have them look forward to it

12:25AM | Tuesday, 3 December 2013 | Amanda Jesnoewski

When it comes to increasing your sales and overall profitability, one of the best places to start is to increase your level of customer interaction. Here are five ways to do it.

Mentor

From corporate world to sole trader: Why Melina Walton made the move

12:11AM | Tuesday, 3 December 2013 | Gavin Lower

Melina Walton had worked for 10 years in the corporate world as a communications professional when she started to feel something was missing.

Growth

The importance of knowing your numbers

12:54PM | Monday, 2 December 2013 | Marc Peskett

It’s surprising how many entrepreneurs are unfamiliar with the bottom-line performance of their businesses. Thankfully, a little external advice can make a world of financial difference.

Financing a business

Hiring your first employee: When going it alone is no longer an option

11:36PM | Friday, 29 November 2013 | Linnet Hunter

There comes a point for every business when going it alone is no longer an option. Here are five key things to consider when you hire your first employee.

Leadership

Five essential steps to legally protecting your online business

11:04PM | Friday, 29 November 2013 | Vanessa Emilio

Are you looking to launch a website or online business? Here’s a short checklist of what you need to start thinking about to protect yourself.

Legal matters

New stats reveal creative freelancers are struggling: Are platforms such as 99designs and Freelancer.com to blame?

11:09AM | Thursday, 28 November 2013 | Rose Powell

Independent consultants hoping to earn a full-time livelihood from their creative talents are facing steep challenges sourcing demand and staying financially viable, according to new research.

Technology

Brush with death sets Leola Foon on course for business she loves

11:11PM | Tuesday, 26 November 2013 | Gavin Lower

After suffering a life-threatening brain aneurysm three years ago, Leola Foon understands the importance of a healthy lifestyle and doing something you love.

Growth

Five business blog post ideas that are sure to be a hit with your readers

11:47AM | Tuesday, 26 November 2013 | Amanda Jesnoewski

Have you ever felt the frustration of finally making the time to sit down and write that blog or article you've been meaning to only to find that all of your ideas have dried up ? Here are five tips to help you out.

Technology

Cashflow: Four tips to manage debtor finance

11:07PM | Friday, 22 November 2013 | StartupSmart

Debtor Finance, also known as invoice finance, gives growing businesses access to finance that would otherwise be trapped in receivables and incoming payments.

Financing a business

How Tammy May created My Budget

11:38PM | Friday, 22 November 2013 | Yolanda Redrup

When young Rich Lister Tammy May was 22, she took a leap of faith. She left her comfortable job at an Adelaide law firm to launch My Budget.

Growth

Top three tips to get more sales via Facebook for only $500

11:41PM | Tuesday, 19 November 2013 | Rose Powell

Whether you’re getting started or need to relaunch your Facebook efforts in order to generate sales swiftly, don’t budget more than $500, says app design and social media campaign consultant Jason Hawkins.

Technology

Seven tips to make your business appear bigger

11:23AM | Tuesday, 19 November 2013 | Nina Hendy

You may be a sole trader, but you don’t necessarily want the world to know it. How can you make your small business seem bigger than it really is?

Growth
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