I’m struggling to come up with a name for my business. What should I do?
This week’s Secret Soloist is answered by marketing consultant Michael Halligan:
I don't envy you. I know that it took me months to find a name that I was not only happy with, but was available.
A business name can set the tone for a brand.
There are a number of strategies that you can use to develop a brand name:
- Brainstorm the most search engine-friendly names (I.e. Stuff for rent, renting stuff, rental stuff)
- Brandstorm logical explanations of what your business does (often similar to SEO terms)
- List unique values that your business holds
- Research the names of other similar brands around the world
- Expand your list with the use of a thesaurus
- Experiment with combining the words in front of you
- Crowd-source it (keep reading for more on this)
If search is an integral part of your predicted success, then choose a name that is more search engine friendly.
If your brand is to become a cult figure in your market, choose a name that is shorter but catchy and memorable.
Now, on to the crowd-sourcing. How about the wonderful readers of StartupSmart come up with some suggestions having read this overview of your business?
I would like the readers of this post to leave a comment below with a 1, 2 or even 3 suggestions. Don't be afraid to share them even if you think that they're terrible. We all know how hard it is to create a good brand name so let's help these guys out.
I'll throw my hat in the ring and suggest:
- Revolving Stuff
- Virtual Attic