Cynicism about mobile advertising is greatly misplaced

8:05PM | Friday, 21 August 2015 |  Every now and then, I see an article in the media that is sceptical about the future of mobile advertising – the kind of ad you see when you open an app on your smartphone and there’s either a discount coupon at the center of the screen or a display ad at the bottom.

How to win new customers when you're not advertising

8:32PM | Wednesday, 19 August 2015 |  Besides delivering work, hiring staff and managing clients' expectations, every business bears the responsibility of bringing in new business.

Aussie tech startups flock to buy promoted tweets: but are they worth it?

11:30PM | Friday, 7 November 2014 |  Last month, Twitter allowed Australian startups and small businesses to advertise on Twitter for the first time.

The five elements of successful marketing

7:10AM | Wednesday, 3 July 2013 |  How to ensure your marketing messages and campaigns generate real results before you outlay money.

I want to break into a monopolised market. What should I do?

5:00AM | Tuesday, 14 May 2013 |  Be prepared for the big guys to come after you if you are successful, so ensure that whatever you offer will be sustainable with competition.

How can I stretch my marketing budget and still get good market presence?

10:19AM | Thursday, 28 October 2010 |  Knowing what your customers really want is the key to targeted marketing.

What constitutes the "prior use" of a trademark?

7:57PM | Friday, 15 July 2011 |  Generally, the first person to apply for a trademark in Australia has a stronger claim to using it.

My last promotion didn’t increase sales. What did I do wrong?

5:56PM | Tuesday, 1 May 2012 |  We now live in a multi-channel world. Sales promotions need to be planned accordingly.

Should I leverage topical news events for my advertising?

3:12PM | Thursday, 15 March 2012 |  Everything in society is an opportunity to communicate your brand proposition. But there’s a catch.

YouTube’s top 10 viral ad hits offers start-up insight

12:29PM | Thursday, 22 December 2011 |  Start-ups who want their advertisements to go viral should link their product or service to topical and/or timely events, an expert says, after YouTube announced the top ten viral ad hits of 2011.