Anthony Huxley

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Start-up PharmaChoice vows to take on iSelect via 500-strong franchise network

4:29PM | Wednesday, 17 April 2013 |  Health insurance comparison start-up PharmaChoice has vowed to take on iSelect as it embarks on an ambitious franchise-based launch in 500 pharmacies across Australia, ahead of a potential $2.5 million venture capital round in order to fuel its growth.
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