Brand loyalty

Latest

Keep them sleepwalking back for more

4:23PM | Monday, 8 April 2013 |  New research from BrandHook that shows 46% of our purchasing decisions are driven by habit. It’s time to use this information to your advantage.

I’m worried my business’ branding doesn’t work online. What should I do?

5:03PM | Monday, 14 May 2012 |  The real question is why you have a brand that doesn’t work across all media forms? Here are some key points you must investigate.

Small firms not outgunned in the brand loyalty stakes

11:52PM | Monday, 15 November 2010 |  A leading branding consultant says start-ups can compete with big brands providing they give consumers reasons to switch.
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