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4:23PM | Monday, 8 April 2013 | New research from BrandHook that shows 46% of our purchasing decisions are driven by habit. It’s time to use this information to your advantage.
5:03PM | Monday, 14 May 2012 | The real question is why you have a brand that doesn’t work across all media forms? Here are some key points you must investigate.
11:52PM | Monday, 15 November 2010 | A leading branding consultant says start-ups can compete with big brands providing they give consumers reasons to switch.