Business branding


Five tips for building your personal brand and turning it into an asset

1:06PM | Friday, 22 January 2016 |  Your company brand is one of the most valuable assets you can build.

What you have in common with Richard Branson

6:14PM | Wednesday, 17 June 2015 |  Let’s face it. Some of us are a little more comfortable with being the face of our brand than others.

How can I protect my intellectual property?

3:00AM | Tuesday, 11 March 2014 |  The forms of intellectual property protection available to you will depend on how your idea will be embodied in a product.

Develop a tagline

7:22PM | Thursday, 21 July 2011 |  Just Do It. Life's Good. Think Different. You may not be able to afford an ad agency, but you can still come up with a decent tagline.

What constitutes the "prior use" of a trademark?

7:57PM | Friday, 15 July 2011 |  Generally, the first person to apply for a trademark in Australia has a stronger claim to using it.

I’m worried my business’ branding doesn’t work online. What should I do?

5:03PM | Monday, 14 May 2012 |  The real question is why you have a brand that doesn’t work across all media forms? Here are some key points you must investigate.

How can I offer discounts on my products without impacting my brand?

4:19PM | Thursday, 26 April 2012 |  It’s all too easy to take the simple option for the sake of some cashflow, but what are the ramifications of discounting to your brand?

Angry Birds cupcakes prompt licensing warning

12:30PM | Thursday, 8 December 2011 |  Start-ups that align their products to existing brands need to demonstrate a guarantee of quality, an expert says, after a bakery franchise launched a range of cupcakes featuring the characters of the highly popular game Angry Birds.

I’m starting up an interior design business. I’ve been wondering – do I need a tagline?

11:12PM | Friday, 25 November 2011 |  An average tagline will do little, but a great tagline can do wonders.

Iconic Australian surfwear brand Hot Tuna up for sale

11:10PM | Wednesday, 16 November 2011 |  Australian-founded surfwear brand Hot Tuna is up for sale due to slow growth and a stagnant market, according to reports.