Coca-Cola named world’s most valuable brand

10:42PM | Thursday, 6 October 2011 |  Coca-Cola, IBM and Microsoft are the most valuable brands in the world, according to a new report, suggesting that start-ups can learn from their branding tactics.

Coca Cola unveils its game plan

8:21PM | Friday, 26 August 2011 |  Soft drink giant Coca Cola says it plans to incorporate gaming in its new marketing strategies, suggesting there are opportunities for game developers to align themselves with big brands.

Coca-Cola hits marketing mark while Kraft stumbles

1:10PM | Thursday, 20 January 2011 |  Start-ups can learn from the successes and failures of various FMCG brands last year, according to a new report.

Google again sets the standard for employees

10:08PM | Friday, 29 October 2010 |  Google has again been identified by the public as the top place to work, with self-employment coming in third.

Top ranked brands’ lessons for start-ups

9:19PM | Thursday, 16 September 2010 |  Start-ups advised to heed the lessons of the world’s leading companies following a report that placed Coca-Cola as the leading global brand for the eleventh year in a row.