10:42PM | Thursday, 6 October 2011 | Coca-Cola, IBM and Microsoft are the most valuable brands in the world, according to a new report, suggesting that start-ups can learn from their branding tactics.
8:21PM | Friday, 26 August 2011 | Soft drink giant Coca Cola says it plans to incorporate gaming in its new marketing strategies, suggesting there are opportunities for game developers to align themselves with big brands.
1:10PM | Thursday, 20 January 2011 | Start-ups can learn from the successes and failures of various FMCG brands last year, according to a new report.
10:08PM | Friday, 29 October 2010 | Google has again been identified by the public as the top place to work, with self-employment coming in third.
9:19PM | Thursday, 16 September 2010 | Start-ups advised to heed the lessons of the world’s leading companies following a report that placed Coca-Cola as the leading global brand for the eleventh year in a row.