Consumer trends


Milk your best sales strategy dry

7:00AM | Monday, 1 July 2013 |  Spending precious time, money and resources on new sales methods isn’t a great idea unless you are 100% certain that you have milked your best sales strategy dry.

IT “super themes” for 2012 highlight start-up ideas

12:45PM | Wednesday, 21 December 2011 |  The IT “super themes” of 2012 highlight business opportunities for start-ups, experts say, including improved data security and third-party applications for new social enterprise platforms.

Mobile commerce surges ahead of Christmas rush

12:59PM | Tuesday, 6 December 2011 |  Online retailers have been urged to match their mobile commerce strategies with their customers, with new research identifying Australian online shoppers as increasingly sophisticated mobile users.

eBay acquires recommendation service Hunch

11:35PM | Tuesday, 22 November 2011 |  Auction site eBay has acquired New York-based recommendation service Hunch, in a deal believed to be worth $80 million, as recommendation websites continue to grow in popularity.

Retail sales record 25-month high ahead of Christmas

11:52PM | Friday, 18 November 2011 |  October was the best month for retailers in 25 months, according to the Commonwealth Bank Business Sales Indicator, suggesting Christmas sales may not be as dismal as initially thought.

Consumers still have appetite for food and entertainment

11:53PM | Friday, 11 November 2011 |  Australian consumers might be avoiding the shops, but they’re still prepared to indulge in food and entertainment, according to the latest MasterCard survey on consumer purchasing priorities.

DJs’ price promise sidesteps online-only retailers

11:53PM | Wednesday, 2 November 2011 |  Department store David Jones has vowed to match the prices of online competitors in a bid to curb the growth of internet shopping, but the price promise won’t apply to online-only retailers.

Credit card debt decline points to slow Xmas sales

10:41PM | Wednesday, 19 October 2011 |  Personal bankruptcies have fallen to their lowest level in five years as consumers cut down on their credit card use, but further bad news has been forecast for retailers in the lead-up to Christmas.

Older consumers overlooked in online strategies: Report

10:08PM | Monday, 10 October 2011 |  Small businesses continue to underestimate the uptake of social media and mobile technologies among consumers, a new report reveals, with older consumers particularly overlooked.

Turning up the heat on solar competitors

9:23PM | Friday, 9 September 2011 |  Sun Connect founder Mark Tuker has been forced to defend his stance on solar since day one. Tuke says he started the business after recognising a flaw within the industry.