CRM

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How an overseas deal can get lost in translation

1:41PM | Friday, 6 January 2012 |  InsightfulCRM’s Marc Englaro, who sold his business to a US-based firm before buying it back again, has first-hand knowledge of how important it is to be able to decode legal jargon and trust in your own convictions. BY MICHELLE HAMMOND.

What’s the best way of chasing up “warm leads”?

11:49PM | Friday, 18 November 2011 |  I feel the best way to follow up with leads is to invite them to a function that could be of interest or call every now and then with some information pertinent to them.

10 buzz phrases your start-up should never use

11:54PM | Thursday, 17 November 2011 |  Start-ups from all industries should be reminded of the need to keep language clear and simple, to avoid alienating investors and customers. With this in mind, here are the 10 phrases you should think very carefully about before uttering.

I’m importing some designer fashion brands to sell online. What should I do about my returns policy?

11:16PM | Thursday, 17 November 2011 |  To run a successful online store it’s important to alleviate any fears that customers may have.

How can I best go about reacting to customer feedback?

11:34PM | Friday, 11 November 2011 |  When a customer makes contact, thank them for their feedback – good or bad.

Are you paying too much GST?

11:17PM | Wednesday, 9 November 2011 |  What is the GST position where you receive a prepayment and the service is ultimately not delivered? Read on.

Is there any particular trick to advertising to Gen Ys?

10:56PM | Monday, 31 October 2011 |  The biggest mistake that anyone can make in marketing to Gen Ys is marketing to them without their permission. BY MICHAEL HALLIGAN.

The top 10 Shonky “winners”

10:03PM | Thursday, 27 October 2011 |  Choice’s Shonky Awards have become the one prize that every Australian business doesn’t want to receive. We’ve picked 10 of the worst and outline what start-ups can learn from these business’ slip-ups.

Time to get revolutionary about social media

10:03PM | Wednesday, 26 October 2011 |  Harness the power of social media and use it to engage in meaningful dialogue with all your stakeholders – your business will reap the benefits.

We’ve just had our first year and our cashflow was very bumpy. What can I do about it?

10:38PM | Tuesday, 25 October 2011 |  The first thing for you to do is compare your cashflow on a month-by-month basis with the purchase patterns three months before and three months after.
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