Customer base
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Small firms failing the social test
Australian businesses are failing to fully engage customers by utilising online forums and blogs, according to a new report. Read More -
Mums make a move for online mediums
Start-ups looking to secure mothers as their primary customer base should focus their marketing efforts on specialist websites and online forums, acco... Read More -
Collect your customer data properly
You always remember your first... customer that is. (What did you think I was talking about?) One of the best stories I heard recently was from the fo... Read More -
Make a YouTube video
Admit it – you’ve always wanted to be a movie star. Well, it’s time to make your debut on the global stage by putting a video up on YouTube. Read More -
I’ve quit my job to start my business. How do I get into the right mindset?
I’ve quit my job and decided to start a home-based business. However, after a few weeks spent relaxing at home, I’m finding it hard to get into the ri... Read More -
How do I ensure repeat sales?
You need to offer customers an experience they can’t receive anywhere else. This can range from the quality of your product, to the level of customer ... Read More -
Should I consider buying another business to grow my own?
Acquiring or merging with another business is one of the best ways to dramatically increase the size and scale of your company. But it’s not necessari... Read More -
How can I grow my business?
Entrepreneurs who want to grow their business can use a number of tactics. These include: Read More -
I need some cheap marketing ideas. Help!
Depending on your definition of cheap, here are some useful marketing ideas that I have used that have worked well (and I'm super cheap!). Read More -
How to grow your marketing list
Good quality customers and a prospect database for email or direct mail can mean all the difference between business survival and failure, especially ... Read More