Customer relations


How can I protect myself from late payment problems?

10:00AM | Tuesday, 29 October 2013 |  Don’t let your best customer become your worst customer – the more indebted a particular customer is to you, the less you can afford to offend them.

How should I handle a customer complaint to ensure that I don’t lose her as a future buyer?

1:55AM | Thursday, 6 January 2011 |  Most customers don't complain. They simply don't come back. So the fact that your customer has alerted you to a problem is wonderful!

Call up a former customer

9:17PM | Monday, 26 September 2011 |  Deep in the bunkers under Taskmaster Towers, a secret war room has been established. Sales generals and widget marketing wizards are busy plotting Operation Reconnect.

Give some referrals

7:59PM | Wednesday, 13 July 2011 |  As entrepreneurs, we love receiving referrals from suppliers and customers. But are you as gracious in giving them out as you are in receiving them?

Increase your accessibility

7:00AM | Thursday, 28 July 2011 |  Emails. Phone calls. Text messages. LinkedIn messages. When you are in business, there is a never-ending stream of communications coming your way. But being accessible to customers is crucial.

Get some great customers testimonials

6:00AM | Friday, 15 June 2012 |  I’ve always found it strange that some entrepreneurs are awkward about asking their customers for testimonials.

Plan when you will “touch” your clients

6:00AM | Wednesday, 13 June 2012 |  How long has it been since you spoke to your best customers? If the answer is more than three months, then you’ve got some catching up to do.

Should I treat my large customers differently?

2:21PM | Monday, 27 February 2012 |  Be they large or small, there's only one way to learn what your customers want and that's to ask them the right questions.

Time your response to a web enquiry

11:27PM | Wednesday, 30 November 2011 |  It’s crucial to understand that the internet is a real-time medium and customers expect attention within hours or minutes rather than days or even weeks.

How do you manage your small, profitable customers?

11:33PM | Tuesday, 29 November 2011 |  How well have you set up your systems and processes to ensure you're putting enough effort into all your small, profitable customers?