Datamonitor

• My First Vegemite highlights perils of spin-off products

  Thursday, 17 February 2011 | by Michelle Hammond

  A branding expert says start-ups must tread with caution with launching spin-off products or they run the risk of undermining their brand. Read More

  Read More: business branding , business planning , Datamonitor , FutureBrand Australia , Kraft , market research , marketing , My First Vegemite , products , sales strategy , start-up , The Retail Doctor , Vegemite
  
  Tweet

• Coca-Cola hits marketing mark while Kraft stumbles

  Thursday, 20 January 2011 | by Michelle Hammond

  Start-ups can learn from the successes and failures of various FMCG brands last year, according to a new report. Read More

  Read More: business branding , Coca-Cola , consumer trends , Datamonitor , innovation , iSnack 2.0 , Kraft , marketing , niche market , products , start-up
  
  Tweet

• Food retailers urged to think local

  Wednesday, 19 January 2011 | by Michelle Hammond

  Small food retailers are being urged to source and promote more local produce, with research revealing more Australians are choosing to purchase local... Read More

  Read More: Coles , Datamonitor , farming and agriculture , hospitality , local produce , marketing , products , Queensland floods , sales strategy , Woolworths
  
  Tweet

• Consumers looking to cut back on purchases

  Thursday, 21 October 2010 | by Oliver Milman

  Australian consumers are looking to ‘streamline’ their lifestyles by cutting back on buying luxury items, according to new research. Read More

  Read More: budgeting , Christmas trading period , consumer trends , Datamonitor , debt finance , retail , small business
  
  Tweet