Debra Templar


Six sales secrets for the year ahead

12:07PM | Tuesday, 20 December 2011 |  Whether your business is experiencing a busy or plodding Christmas sales period, it’s clear that start-ups are faced with a growing challenge in 2012 to lure cash from Australian consumers.

How can I best go about reacting to customer feedback?

11:34PM | Friday, 11 November 2011 |  When a customer makes contact, thank them for their feedback – good or bad.

Our market is sluggish and nothing we do seems to be cutting through with customers. Help!

10:37PM | Wednesday, 26 October 2011 |  Your mental mindset plays a tremendous role in your success. While it is difficult to maintain a positive perspective during times like this, it is essential to keep focused on your main objective.

How can I discount my stock without damaging the bottom line?

9:33PM | Thursday, 1 September 2011 |  Avoid rushing into top-to-bottom price cutting and focus first on thinking through a discount strategy.

What makes a good business card?

8:20PM | Thursday, 11 August 2011 |  Don’t listen to anyone who tells you that business cards are passé. They’re wrong.

Are there any easy ways to ascertain how happy clients are with our services?

7:33PM | Friday, 22 July 2011 |  Peppering your customers with inane questions is the easiest way to scare them off. Try a professional survey instead. But be prepared for the brutal truth.

Spencer St receivership highlights shopping centre struggles

7:54PM | Friday, 15 July 2011 |  Start-ups have been warned to think twice before taking out a lease in a major shopping centre after it was revealed that Spencer Street Fashion Station has been placed in receivership.

What’s the fastest way to get a new team member up to speed? Should I throw him in the deep end?

6:57PM | Wednesday, 29 June 2011 |  They wouldn’t be getting near my important clients until I’d first seen the relationships they built with my “not-such-important” clients.

How can I find where my customers are and how can I assess what they require?

4:30PM | Monday, 11 April 2011 |  Whether it’s from websites, social media, articles or magazines, it’s vital to glean as much information about your customers as possible.

Can we charge a fee if a client pays their invoices late?

3:08PM | Tuesday, 22 March 2011 |  The problem with late fees is the angst it causes and the destruction of goodwill it can bring. Penalties have been known to drive clients away from doing future business, so tread carefully.