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12:07PM | Tuesday, 20 December 2011 | Whether your business is experiencing a busy or plodding Christmas sales period, it’s clear that start-ups are faced with a growing challenge in 2012 to lure cash from Australian consumers.
11:34PM | Friday, 11 November 2011 | When a customer makes contact, thank them for their feedback – good or bad.
10:37PM | Wednesday, 26 October 2011 | Your mental mindset plays a tremendous role in your success. While it is difficult to maintain a positive perspective during times like this, it is essential to keep focused on your main objective.
9:33PM | Thursday, 1 September 2011 | Avoid rushing into top-to-bottom price cutting and focus first on thinking through a discount strategy.
8:20PM | Thursday, 11 August 2011 | Don’t listen to anyone who tells you that business cards are passé. They’re wrong.
7:33PM | Friday, 22 July 2011 | Peppering your customers with inane questions is the easiest way to scare them off. Try a professional survey instead. But be prepared for the brutal truth.
7:54PM | Friday, 15 July 2011 | Start-ups have been warned to think twice before taking out a lease in a major shopping centre after it was revealed that Spencer Street Fashion Station has been placed in receivership.
6:57PM | Wednesday, 29 June 2011 | They wouldn’t be getting near my important clients until I’d first seen the relationships they built with my “not-such-important” clients.
4:30PM | Monday, 11 April 2011 | Whether it’s from websites, social media, articles or magazines, it’s vital to glean as much information about your customers as possible.
3:08PM | Tuesday, 22 March 2011 | The problem with late fees is the angst it causes and the destruction of goodwill it can bring. Penalties have been known to drive clients away from doing future business, so tread carefully.
