Doing business online


How long does online marketing take to be effective?

1:10PM | Monday, 9 January 2012 |  The beauty of successful online marketing is that the results are instant.

Spotify appoints first local employee to fuel expansion

11:40AM | Thursday, 24 November 2011 |  Digital music-streaming service Spotify has appointed former Google executive Kate Vale as its first Australian employee, as the company continues its rapid expansion throughout the world.

Toll Holdings move into online delivery highlights opportunity in shipping market

10:56PM | Monday, 31 October 2011 |  More businesses are starting to identify a gap in the market for quick delivery of parcels purchased online, with the number of Australians buying digitally continuing to grow and Australia Post suffering under hundreds of parcels it can’t keep up with.

Courting the right customer traffic

10:03PM | Monday, 10 October 2011 |  Westfield, Google and Groupon all sell the same thing. They all sell traffic. All these businesses pitch a certain story to consumers, accumulate traffic and then sell the traffic to businesses.

How can I make it easier for people to buy from my website?

10:21PM | Tuesday, 4 October 2011 |  It’s crucial to think of your website as a sales funnel. People hunt down what they want to buy and you need them to flow neatly down into the buying page.

How can I stretch out my web development budget?

9:44PM | Friday, 30 September 2011 |  If having a decent website is key to the success of your start-up – and it should be – but you are restricted by a limited budget, you need to think outside the box to maximize return from your budget.

Getting objective about your website

9:22PM | Monday, 26 September 2011 |  Many start-ups fret over whether their websites are up to scratch. But it needn’t be guesswork – there are plenty of ways to discover if you’re an online champ or chump.

9:08PM | Monday, 26 September 2011 | founders Jeff and Delia Timms are at it again, with a new business that gives fashion pointers to women. They reveal how they’re faring, second time around.

Regional small businesses still shunning online: Report

9:40PM | Wednesday, 21 September 2011 |  Small businesses in regional areas are failing to grasp the potential of online, with only 54% having a website and fewer still having any sort of web strategy.

Aussie consumers increasingly savvy over online security: Report

9:21PM | Wednesday, 21 September 2011 |  The growing viability of online start-ups has been underlined by new research that shows that Australian consumers are increasingly confident of their security on the web.