Email marketing


Use the phone, not email

1:33PM | Tuesday, 10 January 2012 |  Here’s my new rule. I won’t let anyone reply to an email more than twice. They can send two responses, but after that they need to pick up the phone or go and see the recipient in person.

I’m thinking of sending out some direct marketing to my database. What kinds of things work/don’t work?

11:07PM | Thursday, 10 November 2011 |  Direct marketing has to be stimulating, and in your case scintillating, to build warm and welcome associations with your chosen brand name.

Why you need an email marketing campaign

5:17PM | Friday, 20 May 2011 |  One of the sharpest guys I know recently noted, email marketing means guaranteed page views for your product. BY NED DWYER.

Set up a weekly email for customers

10:16PM | Friday, 29 October 2010 |  Instead of sending sales and special offer emails, add a bit of value by linking to articles about your industry and commenting on recent developments.

Collect your customer data properly

10:10PM | Friday, 15 October 2010 |  Implement a robust method of collecting information about your customers.

Email set to become ‘dead’ to young consumers

10:00AM | Tuesday, 12 October 2010 |  A new report predicts email will soon be ‘dead’ as a method for businesses to reach the youth market.

Small businesses lacking digital strategy

9:00AM | Wednesday, 22 September 2010 |  New research shows Australian start-ups are failing to develop digital strategies, despite the rise of social media as a business tool.

How do I conduct market research?

8:07PM | Tuesday, 31 August 2010 |  Many start-ups don’t have the money to hire firms to conduct market research. However, many companies are able to do their own market research by using a few simple methods.

What makes a good email marketing campaign?

8:25AM | Tuesday, 31 August 2010 |  Email marketing is one of the cheapest and fastest forms of advertising available for start-ups, so it’s no wonder more businesses are looking to this rapid and effective platform.

How can I market my business online?

8:23AM | Tuesday, 31 August 2010 |  Your website is a key part of your online marketing plan. You won’t be able to start marketing online if you don’t have a “hub” to which you can direct users and potential customers.