Five ways to make your marketing more strategic

5:57AM | Tuesday, 27 May 2014 |  Taking an unplanned approach to marketing is the fastest way to blow your budget. Here are some tips for getting the right message to the right people, at the right time, on the right platform.

Keep them sleepwalking back for more

4:23PM | Monday, 8 April 2013 |  New research from BrandHook that shows 46% of our purchasing decisions are driven by habit. It’s time to use this information to your advantage.

Five marketing gaffes to avoid in 2012

1:22PM | Monday, 9 January 2012 |  The world of social media may have provided businesses with great new marketing channels, but it has also increased the opportunities for costly stuff-ups. BY OLIVER MILMAN.

How to use the web to get your marketing up to speed

5:52PM | Friday, 27 May 2011 |  Unfortunately, many start-ups still take the mindset that you need to launch with a big marketing budget to let people know what you do. BY ADAM FRANKLIN.

Exactly what overheads will I save with my online retail shop compared to a bricks and mortar store?

2:35PM | Thursday, 3 February 2011 |  It's certainly much cheaper to launch an online retail store compared with a physical store, and there are significant cost savings to be made… But there are also some disadvantages.

Will consumers pay for online content or should I have an advertising-only based model?

11:06PM | Tuesday, 16 November 2010 |  The key to making an ad-supported business work is to identify a high value, clearly defined audience that advertisers want to target.

Set up a weekly email for customers

10:16PM | Friday, 29 October 2010 |  Instead of sending sales and special offer emails, add a bit of value by linking to articles about your industry and commenting on recent developments.

Don't be caught short this summer

9:00AM | Thursday, 2 September 2010 |  A US business could prove an inspiration for when the Aussie masses hit the beaches this summer.

How can I market my business online?

8:23AM | Tuesday, 31 August 2010 |  Your website is a key part of your online marketing plan. You won’t be able to start marketing online if you don’t have a “hub” to which you can direct users and potential customers.

Why is online marketing important?

8:17AM | Tuesday, 31 August 2010 |  Simply operating online isn’t enough to keep your business afloat. You need to market your business online through a dedicated website, visual advertising and SEO.