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5:57AM | Tuesday, 27 May 2014 | Taking an unplanned approach to marketing is the fastest way to blow your budget. Here are some tips for getting the right message to the right people, at the right time, on the right platform.
4:23PM | Monday, 8 April 2013 | New research from BrandHook that shows 46% of our purchasing decisions are driven by habit. It’s time to use this information to your advantage.
1:22PM | Monday, 9 January 2012 | The world of social media may have provided businesses with great new marketing channels, but it has also increased the opportunities for costly stuff-ups. BY OLIVER MILMAN.
5:52PM | Friday, 27 May 2011 | Unfortunately, many start-ups still take the mindset that you need to launch with a big marketing budget to let people know what you do. BY ADAM FRANKLIN.
2:35PM | Thursday, 3 February 2011 | It's certainly much cheaper to launch an online retail store compared with a physical store, and there are significant cost savings to be made… But there are also some disadvantages.
11:06PM | Tuesday, 16 November 2010 | The key to making an ad-supported business work is to identify a high value, clearly defined audience that advertisers want to target.
10:16PM | Friday, 29 October 2010 | Instead of sending sales and special offer emails, add a bit of value by linking to articles about your industry and commenting on recent developments.
9:00AM | Thursday, 2 September 2010 | A US business could prove an inspiration for when the Aussie masses hit the beaches this summer.
8:23AM | Tuesday, 31 August 2010 | Your website is a key part of your online marketing plan. You won’t be able to start marketing online if you don’t have a “hub” to which you can direct users and potential customers.
8:17AM | Tuesday, 31 August 2010 | Simply operating online isn’t enough to keep your business afloat. You need to market your business online through a dedicated website, visual advertising and SEO.
