Fitness First

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Fitness First runs out of puff as consumers prioritise price and flexibility

6:32PM | Monday, 4 June 2012 |  The future of the fitness industry has been put under a cloud after Fitness First announced it is selling a quarter of its Australian gyms, suggesting gym operators need to up the ante in order to survive.

Gym industry unfazed by Fitness First sale

10:33PM | Friday, 7 October 2011 |  International gym franchise Fitness First is reportedly planning to sell its Australian and Asian operations, but an industry player says the sale will have a minimal impact on smaller operators.

Fitness First’s shrinking figures a warning for franchisees

8:44PM | Monday, 29 August 2011 |  Fitness franchises are starting to feel the effects of slow consumer spending, new reports claim, suggesting prospective franchisees should do their research before investing in the sector.
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