Fred Schebesta


Are credit cards a good way to fund my business?

4:00AM | Tuesday, 15 April 2014 |  Despite the risks involved, many entrepreneurs have no other choice but to fund their start-up with a credit card.

How can I get traffic to my website cheaply?

3:00AM | Tuesday, 4 March 2014 |  So you don’t have much money to spend, but you want to get some traffic to your website. Here’s how.

Should I be thinking about SEO keywords for my new business website?

6:27PM | Wednesday, 26 June 2013 |  You've got a new website up and running, so now it's time to think about SEO keywords.

Trading traffic for a better conversion rate

3:07PM | Friday, 1 March 2013 |  Fred Schebesta had a clear vision when he launched However, when growing traffic failed to convert into increased sales, he had to refine his business plan. BY MICHELLE HAMMOND.

Should I outsource my social media presence?

12:00AM | Tuesday, 18 December 2012 |  If you're considering outsourcing your social media presence, perhaps you should reconsider having a social media presence at all?

Online security stats prompt key tips for start-ups

9:55PM | Tuesday, 4 September 2012 |  Start-ups have been urged to reassure consumers of the security of their sites, after a report revealed 95% of consumers would terminate their relationship with a company if it mishandled their data.

New credit card reforms: What your start-up needs to know

7:40PM | Tuesday, 24 July 2012 |  Do you use a credit card in your start-up? If so, you need to be familiar with the credit card reforms that came into force on July 1, and what these changes mean for your start-up. BY MICHELLE HAMMOND.

More than half of online retailers now selling via mobile: Report

6:06PM | Wednesday, 20 June 2012 |  Online retailers are embracing mobile functionality as consumers demand more flexible options, new research shows, with more than 50% now selling through mobiles.

Four ways to promote your app without falling foul of Apple’s crackdown

2:59PM | Thursday, 9 February 2012 |  Apple has issued a stern warning to developers found to be artificially inflating the rankings of their apps, but an expert says there are plenty of above-board ways that start-ups can boost their apps’ rankings.

How can I make it easier for people to buy from my website?

10:21PM | Tuesday, 4 October 2011 |  It’s crucial to think of your website as a sales funnel. People hunt down what they want to buy and you need them to flow neatly down into the buying page.