Ita Buttrose

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Sprinkle your start-up with stardust

5:07PM | Tuesday, 1 May 2012 |  When done properly, celebrity endorsements can help small businesses gain much-needed exposure. However, there are also some potential pitfalls to avoid. BY MICHELLE HAMMOND.

Ita Buttrose scooped by tablet publishing start-up Reddo

3:17PM | Monday, 12 March 2012 |  Tablet publishing start-up Reddo Media Services has secured magazine industry pioneer Ita Buttrose as its chairman, with the Cleo founding editor also investing in the business.
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