Location-based marketing


Top 10 technology trends for 2012

1:15PM | Thursday, 5 January 2012 |  Technology trends in 2011 were heavily influenced by the uptake of mobile devices, namely smartphones and tablets. So what’s in store for the year ahead? StartupSmart picks out the top technology trends for 2012. BY MICHELLE HAMMOND.

Retail giant AMP backs QuickerFeet app

8:22PM | Friday, 19 August 2011 |  Sydney start-up QuickerFeet has partnered with AMP Capital Shopping Centres to bring its location-based promotion app to bricks-and-mortar retailers looking to boost in-store traffic.

Google maps out future of location-based search

3:59PM | Friday, 18 March 2011 |  Marissa Mayer, vice president of consumer products at Google, talks about the future of location-based search at the SXSW festival.

Start-ups missing out on mobile ad boom

2:00PM | Wednesday, 9 February 2011 |  Small firms aren’t embracing mobile advertising, despite the fact that three quarters of Australian mobile internet users are “somewhat or very comfortable” with ads via their handsets.

Where are you at?

9:11PM | Thursday, 16 September 2010 |  Why not set up a business that is location-app friendly?

Location-based marketing is a must

9:53PM | Thursday, 16 September 2010 |  By listing your business on Google Maps with some general keywords, you’ll attract customers in your area.

How do I ensure my business is found online?

8:24AM | Tuesday, 31 August 2010 |  It’s all well and good telling customers your business has a website, but much of your traffic will come from random users searching for a topic on Google or another search engine.

What should my website contain?

8:22PM | Sunday, 29 August 2010 |  As a minimum, your website should contain basic information about your company including your name, products or services, contact information, store location data, possibly pictures of staff and your logo.