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Maintaining brand impact

3:35PM | Tuesday, 22 March 2011 |  A gelato business might not sound like a particularly groundbreaking idea, but an emphasis on branding has proven a lifeline for Melbourne-based company Trampoline.

Angel dinner highlights B2C trend

3:00AM | Friday, 4 March 2011 |  Investment network Innovation Bay has held its first angel dinner for the year, with three out of the four successful applicants pitching B2C business models to an audience of angel investors.

NSW Export Lab launched for export-ready enterprises

3:08PM | Thursday, 3 March 2011 |  The NSW Government has launched NSW Export Lab, a program designed to help businesses improve their export efforts.

My First Vegemite highlights perils of spin-off products

2:28PM | Thursday, 17 February 2011 |  A branding expert says start-ups must tread with caution with launching spin-off products or they run the risk of undermining their brand.

Social enterprise funds urged to apply to $20 million scheme

2:00AM | Friday, 11 February 2011 |  Social enterprises are being urged to apply to a $20 million Federal Government fund that aims to drive innovation and development in the sector.

Game sales down 16% but consumers still playing

2:15PM | Thursday, 10 February 2011 |  New research reveals Australia’s interactive games and entertainment industry recorded a 16% drop in sales in 2010.

Do some field research

2:00PM | Friday, 4 February 2011 |  Block out a day in your diary, get a permission slip from your mother and pack a lunch – you are going on an excursion.

Senior Helpers unveils franchise opportunities

2:47PM | Friday, 4 February 2011 |  Franchise veteran Paul Wheeler has reentered the industry by setting up an Australian branch of US-based aged care franchise Senior Helpers.

Melbourne dominates commercial property market

2:36PM | Thursday, 3 February 2011 |  Victoria continues to be the strongest property market in Australia, with NAB’s Commercial Property Index revealing Melbourne leads the way in the retail, office and industrial markets.

Catering company

2:37PM | Wednesday, 2 February 2011 |  The catering business is considered one of the most lucrative and profitable home-based business ventures, with a high potential for expansion and growth.
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