Market research


How can I plan ahead to ensure the business thrives all year round?

10:08PM | Tuesday, 5 October 2010 |  There are various things to consider here, including budgets, research and marketing.

Survey your customers

9:15PM | Thursday, 30 September 2010 |  One of the easiest ways to conduct market research is one that many companies choose to ignore – the old-fashioned customer survey.

New support on hand for tech start-ups

9:24PM | Monday, 27 September 2010 |  Australian techstart-ups could be boosted by the launch of an international network that aims to provide funding and research for the sector.

Tech start-ups warned of funding shortfall

9:00AM | Friday, 24 September 2010 |  Leading Australian start-up claims there needs to be a better understanding of the potential of new technology firms after being forced to look overseas for funding.

The name game

9:50AM | Monday, 6 September 2010 |  What’s in a name? A lot, when it comes to small business success. After all, a dud name can relegate your business to obscurity and ultimately, failure. But the right name can elevate your business to greatness.

How do I set my pricing?

8:11PM | Tuesday, 31 August 2010 |  Your selling price can be based on value, or cost.

How do I conduct market research?

8:07PM | Tuesday, 31 August 2010 |  Many start-ups don’t have the money to hire firms to conduct market research. However, many companies are able to do their own market research by using a few simple methods.

How do I maintain a customer/client focus within my business?

8:35PM | Tuesday, 31 August 2010 |  Keeping customers and clients happy should be your business’s main focus. They are the lifeblood of your operation and without them you will fail.

How do I negotiate a good deal?

8:30PM | Tuesday, 31 August 2010 |  Negotiation skills are crucial when starting your business. You won’t have the cash to spend as much as you want, so negotiating discounts and deals with suppliers, customers and advertising teams will be crucial to helping you get off the ground.

Should I export?

8:49PM | Saturday, 28 August 2010 |  Exporting your goods or services to the world is a great ambition, but it can be tough. Exporting takes careful research and planning, large amounts of capital and resources, and a strong focus.