Marketing budget


How can I stretch my marketing budget and still get good market presence?

10:19AM | Thursday, 28 October 2010 |  Knowing what your customers really want is the key to targeted marketing.

Make social media part of your marketing budget

5:00AM | Friday, 4 May 2012 |  Almost three quarters of Australian businesses are dedicating 10% of their budgets to social media marketing. Is your business among them?

Marketing budgets expected to rise in 2011

12:28PM | Monday, 13 December 2010 |  According to a new survey, nearly half of Australia’s marketing professionals are expecting to increase their marketing budget in 2011.

THE NEWS WRAP: Australian dollar reaches parity with the US dollar

10:18AM | Monday, 18 October 2010 |  As expected, the Australian dollar reached parity with the US dollar, hitting US$1.0002 on Friday before closing at US$98.90 cents.

What type of marketing should I use?

8:14PM | Tuesday, 31 August 2010 |  The type of marketing you use should be a critical part of your business plan. As part of that plan, you should identify who your key market is, and the demographics making up your customer base.

What goes in a marketing plan?

8:04PM | Tuesday, 31 August 2010 |  Your marketing plan identifies your key audience, the best marketing methods you should use to reach those particular demographics, and the amount you intend to spend on those methods.

Building a loyalty program

8:14PM | Thursday, 26 August 2010 |  With around 200,000 loyalty programs operating in Australia, it’s difficult for a business to stand out from the crowd.

10 marketing tips that won’t cost a cent

8:38AM | Thursday, 26 August 2010 |  Looking beyond traditional marketing mediums may surprise you.