Marketing
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Two thirds of businesses lack a website – report
Despite the increasing importance of having an online presence two thirds of Australian businesses say they still don’t have a website, according to t... Read More -
SEO hijacking not off limits to start-ups
An SEO expert says start-ups should consider hijacking search terms associated with other businesses in light of General Motors’ recent SEO success us... Read More -
Ninemsn and Microsoft launch ad exchange
An advertising expert says small businesses could potentially benefit from an advertising exchange to be launched later this year by Ninemsn and joint... Read More -
Duo launch 24-hour social media marketing marathon
A couple has launched a new book via a 24-hour online marathon using social media, although start-ups have been advised to be wary before embarking up... Read More -
Lack of love for restaurants in Valentine’s Day spending
A new report reveals Australians will spend an average of $38.60 on their partners this Valentine’s Day, down 3.2% from last year, with a return to ch... Read More -
Start-ups urged to be wary of Telstra customer strategy
Start-ups should think twice before adopting Telstra’s new strategy of acquiring customers ahead of profits, according to two business advisors. Read More -
Start-ups missing out on mobile ad boom
Small firms aren’t embracing mobile advertising, despite the fact that three quarters of Australian mobile internet users are “somewhat or very comfor... Read More -
Senior Helpers unveils franchise opportunities
Franchise veteran Paul Wheeler has reentered the industry by setting up an Australian branch of US-based aged care franchise Senior Helpers. Read More -
Come up with a left-field marketing idea
On Monday morning (Australian time) hundreds of millions of Americans will tune in to watch the Super Bowl, the pinnacle of the NFL season. Read More -
Consumers turning to online comparison sites
A new report reveals consumers regard comparison sites as the most useful format for online shopping, ahead of search engines, online marketplaces and... Read More