Marketing
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Network launched for SME theatre companies
Small theatre companies have been promised a greater voice in lobbying national decision-makers following the creation of a new industry group. Read More -
Turning the page on the Mag Nation doubters
Sahil Merchant isn’t afraid of a challenge. According to friends, potential investors and even the magazine industry itself, his start-up Mag Nation d... Read More -
Mobile devices to outpace PCs in 2011
A new report reveals mobile internet devices will outsell desktop personal computers this year, prompting a shift in the way businesses operate and ad... Read More -
Facebook offers up user content to advertisers
User-generated Facebook content will soon be turned into advertising, with the social media site announcing a new “sponsored story” option for adverti... Read More -
Coca-Cola hits marketing mark while Kraft stumbles
Start-ups can learn from the successes and failures of various FMCG brands last year, according to a new report. Read More -
Investors take $30m bite into Cheezburger
US start-up and online publisher the Cheezburger Network, which is behind the LOLcats internet meme, has secured $30 million in funding from a group o... Read More -
Food retailers urged to think local
Small food retailers are being urged to source and promote more local produce, with research revealing more Australians are choosing to purchase local... Read More -
How I marketed my business on a shoestring
For any business, marketing plays a key role in its success. Get it right and you can be flooded with customers and enquiries alongside building your ... Read More -
Facebook comps can put off consumers
Start-ups should refrain from becoming over-reliant on Facebook as a means of promoting their competitions, according to a promotions marketing specia... Read More -
Budding franchisees urged to join ACCC course
The Australian Competition and Consumer Commission is calling on wannabe franchisees to enroll in its franchise education program at Griffith Universi... Read More