Michael Fox


Shoes of Prey establish foothold in the US

9:20PM | Friday, 4 September 2015 |  Despite a plummeting Australian dollar, moving operations to the US has already paid dividends for Aussie online retailer Shoes of Prey.

Just one in three start-ups use employee share options – three top tips you should know

3:35PM | Tuesday, 19 March 2013 |  A new survey has revealed only 37% of local tech companies have issued share options in the last three years, with tax reasons cited as the main consideration for their reluctance.

Should I branch out to start another business or stick to what I know?

3:52PM | Monday, 28 March 2011 |  If you are to diversify, stick with a product that you sell to your existing customer base and that can fit within your brand.

Balancing short- and long-term activities in a start-up

8:58PM | Tuesday, 23 August 2011 |  Start-ups need to strike the right balance between short- and longer-term growth activities. Learning to keep an eye on both is crucial if your business is to expand. BY MICHAEL FOX.

Online video boosts conversions

11:11PM | Tuesday, 1 November 2011 |  Utilising video content on your website could boost your conversion rate consderiably. Here's how. BY MICHAEL FOX.

Seven tips for turning Facebook “likes” into buys: Part two

10:54PM | Tuesday, 18 October 2011 |  This is part two of a two-part post outlining seven tips for converting Facebook “likes” into buys. Today, I'll look at targeting and using a range of channels. BY MICHAEL FOX.

Hedging your capital raising bets

7:45PM | Tuesday, 26 July 2011 |  Looking to raise capital for your start-up? Hedge your bets by speaking to a number of investors at the same time. BY MICHAEL FOX.

Seven funding options to get you to the next level

7:01PM | Tuesday, 12 July 2011 |  We've bootstrapped Shoes of Prey to date but we've been exploring the possibility of raising capital to help accelerate our growth. Here are our seven options. BY MICHAEL FOX.

Orabrush’s YouTube marketing lesson

6:45PM | Tuesday, 28 June 2011 |  The Orabrush is a tongue cleaner designed to cure bad breath. “Why on earth is Michael writing about this – does his breath smell?”, you might justifiably be wondering. BY MICHAEL FOX.

The surprising truth about what motivates us

6:21PM | Friday, 10 June 2011 |  We all believe money is the major motivator for employees, but in fact, autonomy, mastery and purpose could be far more inspiring.