Three key reasons for working mums to become mumpreneurs

2:45PM | Wednesday, 8 February 2012 |  More than 15% of women with school-aged children are “under-utilised”, new statistics show, which could prompt a spike in the number of skilled, frustrated mothers becoming mumpreneurs.

In case of emergency

1:00AM | Wednesday, 4 January 2012 |  If the worst-case scenario happened in your business, would you know what to do? BY POLLY MCGEE.

Defining a value proposition

11:13PM | Wednesday, 30 November 2011 |  If you were asked what the value proposition of your product or service is, can you instantly, cleanly and simply lay it out? BY POLLY MCGEE.

On the Gro set for growth after SA entrepreneurship award win

11:09PM | Wednesday, 16 November 2011 |  A South Australian entrepreneur has been named the state’s leading young business builder after coming up with a baby-focused venture, On the Gro, that is set to expand internationally barely a year after launch.

Team Mumpreneur or Team Businesswoman?

11:35PM | Wednesday, 16 November 2011 |  What name do you use to define your family/work balance? Is the term mumpreneur a strong reflection of your identity or something that sits uncomfortably?

Should you pay a consultant for advice when starting up?

11:41PM | Wednesday, 2 November 2011 |  Money may be tight, but an external person can often see the flaws and risks that the love you have for your start-up has blinded you to. BY POLLY McGEE.

The “not-so-secret” secret

10:21PM | Wednesday, 19 October 2011 |  The secret to start-up sustainability and survival is that positive thinking must be balanced by an equally zealous embrace of risk management. BY POLLY MCGEE.

The zen of start-up optimism

10:23AM | Tuesday, 4 October 2011 |  With the heady smell of economic downturn and financial crises in the air there's not much start-up optimism about. Here are the reasons to be cheerful. BY POLLY McGEE.

The social media holy trinity #3: Facebook

9:11PM | Wednesday, 21 September 2011 |  Facebook is still the big kahuna of the social media triumvirate. Here are the basics of how mumpreneurs can utilise this great tool. BY POLLY MCGEE.

The social media holy trinity #2: Twitter

9:18PM | Wednesday, 7 September 2011 |  The mystery and power of the tweet is still a somewhat confusing area for many mumpreneurs. Here are some tips for unlocking this powerful medium.