My First Vegemite

• My First Vegemite highlights perils of spin-off products

  Thursday, 17 February 2011 | by Michelle Hammond

  A branding expert says start-ups must tread with caution with launching spin-off products or they run the risk of undermining their brand. Read More

  Read More: business branding , business planning , Datamonitor , FutureBrand Australia , Kraft , market research , marketing , My First Vegemite , products , sales strategy , start-up , The Retail Doctor , Vegemite
  
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