Next Marketing


Posh nosh? Fasta Pasta strays from new image with food court launch

5:40PM | Thursday, 23 May 2013 |  A marketing expert says rebranded businesses should be wary of reverting to their old image, after South Australia-based pasta franchise Fasta Pasta opened its first food court restaurant despite a recent corporate makeover.

Fasta Pasta overhauls image: Five rebranding tips for start-ups

4:31PM | Monday, 29 April 2013 |  Food franchise Fasta Pasta has undergone a significant rebrand in a bid to gain a more corporate image, providing some interesting pointers for other businesses.

Aussie food brand Nuckin Futs gets trademark green light

6:52PM | Friday, 29 June 2012 |  A marketing expert says times have changed with regard to controversial business names, after Australian food brand Nuckin Futs was given the green light to lodge the trademark officially.

Tim Tam campaign highlights merits of personalised ads

5:26PM | Friday, 25 May 2012 |  Personalised advertisements can work for lesser-known brands such as start-ups, an expert says, but businesses need to ensure the campaigns focus on a philosophy rather than a product.

Five top tips for handling negative media coverage

5:13PM | Tuesday, 15 May 2012 |  Has your start-up received negative media attention? If so, there are five things experts say you must do next. BY MICHELLE HAMMOND.

Don’t stereotype gay consumers, advertisers warned

2:53PM | Friday, 17 February 2012 |  Start-ups have been urged to ensure advertising aimed at LGBT (lesbian, gay, bisexual and transgender) consumers is subtle and avoids stereotypes, following calls from a senior ad man for greater business focus on the community.

Shonky Awards prompt PR warning to start-ups

10:35PM | Wednesday, 26 October 2011 |  Start-ups that receive negative attention for a dodgy product or service, such as via the Shonky Awards, should acknowledge their mistake and use it as an opportunity to rebrand, an expert says.

Dangerfield “F word” ad sends strong message to start-ups

8:40PM | Monday, 8 August 2011 |  Start-ups have been warned not to cross the line between cheeky and crass marketing, after teen fashion label Dangerfield came under fire for using the “F word” in its latest ad campaign.

Start-ups urged to prepare for NAB-style marketing success

3:10PM | Thursday, 10 March 2011 |  Start-ups have been warned to prepare for an influx of customers if they choose to run a NAB-style aggressive marketing campaigns.