Niche market


Finding your point of difference

8:01PM | Wednesday, 8 August 2012 |  In business, it is essential to find something that sets you apart from your competitors, especially if you want to avoid competing on price. Here’s some key ways mumpreneurs can find a viable business niche. BY AMANDA JESNOEWSKI.

Target an unusual market

1:00AM | Wednesday, 25 January 2012 |  Most of the time advertising is all about hitting your target market, which is very logical. But why not try something new?

Pre-launch start-up supporter360 lands multimillion dollar clients

1:06PM | Thursday, 5 January 2012 |  A new Australian cloud-based platform called supporter360 has already been snapped up by organisations with a combined income of $500 million, despite still being in its pre-launch phase.

Jolly Solo

12:41PM | Monday, 19 December 2011 |  Jolly Solo co-founder Leah Klugt talks to StartupSmart about creating a business concept solely for the silly season.

Finding your niche market

12:24PM | Friday, 9 December 2011 |  Nominal Accounting Software, Making Assumptions About My Niche Market: Business Planning

How I got my ideal start-up lifestyle – second time around

11:02PM | Friday, 25 November 2011 |  Mini Movers founder Mike O’Hagan started the business with nothing more than $200 and a ute. Today, it employs more than 400 staff and is on track to record around $25 million in revenue in 2011-12.

Online guide for grooms is an Essential service

11:58PM | Wednesday, 23 November 2011 |  Australia’s booming wedding industry is worth $4.3 billion a year, according to IBISWorld. And while there are countless businesses catering for brides, grooms go largely unnoticed – until now.


11:40PM | Monday, 21 November 2011 |  AdviDeals is a group-buying website offering advertising deals to businesses on a daily basis. Founding director Brenton Tickner talks about the pros and cons of working with media owners.

Niche dating sites a sure thing

11:09PM | Friday, 11 November 2011 |  Events that offer to set up wealthy older men with young women, dubbed Sugar Daddy Parties, are set to hit Britain after becoming popular in the United States.

Group buying start-up Kid U Not acquires three rivals

11:12PM | Tuesday, 8 November 2011 |  Niche group-buying site Kid U Not has acquired three of its competitors less than three months after launching, as the company seeks to ramp up its membership base of cost-conscious parents.