Nicole Kersh


How do you stay motivated during the early phase of a business?

7:00AM | Tuesday, 23 July 2013 |  The most important thing to do is remain positive. Being negative when faced with an obstacle is like taking the easy way out.

I’ve found the perfect supplier, but how do I safeguard my business?

3:00AM | Wednesday, 20 March 2013 |  When you find a good supplier, it’s imperative you work to build a solid relationship.

4Cabling founder Nicole Kersh launches second start-up

1:42PM | Wednesday, 16 January 2013 |  Young Australian entrepreneur Nicole Kersh has launched a new website called,following the success of her first start-up 4Cabling.

What do you look for in staff to ensure they have good customer service skills?

11:50PM | Monday, 28 November 2011 |  Before you begin your interviews, make sure you list the key traits you're looking for in a staff member.

How can I motivate my staff?

7:58PM | Tuesday, 26 July 2011 |  There are plenty of easy ways to acknowledge the contribution from your staff and boost morale – imperative for keeping a team ticking along happily.

What can I do to drum up sales in quiet periods?

9:04PM | Thursday, 8 September 2011 |  The first year of business is always the hardest, so try not to get dispirited. There are plenty of things you can do keep your sales steady all year round.

My store is downright drab – how can I make it appealing to customers?

6:53AM | Thursday, 30 June 2011 |  The fact you have identified your store as drab means that some urgent action needs to occur.

What tips do you have to winning around suppliers and customers who are deterred by my young age?

5:18PM | Wednesday, 11 May 2011 |  To be completely honest with you, I think age is only as much of an issue as you make it. Age is not a barrier to your ability, nor a measure of it.