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Start-ups should be wary of the celebrity endorsement brand-building shortcut: Branding expert

9:24AM | Friday, 13 September 2013 |  While a celebrity endorsement can be a boon for a start-up keen to get their name out there, it can be a treacherous and challenging task for a new company to manage, says brand consultant Michelle Hogan.

World’s top 100 global innovators named

1:22PM | Friday, 11 January 2013 |  Thomson Reuters has released its 2012 list of the top 100 global innovators, with Apple and Google among the companies featured, but there’s plenty of inspiration for start-ups to draw on.

Nike’s “House of Innovation” tipped to inspire start-ups

8:33PM | Thursday, 2 August 2012 |  Nike teamed up with high-end UK department store Selfridges London in order to allow shoppers to compete against each other in virtual games. It’s a concept experts say Australian start-ups should pay attention to.

Don’t be left listless

9:49PM | Thursday, 1 September 2011 |  This week's best of the web is packed with lists of everything from the US' top entrepreneurs to workplace jargon, as well as some original Nike sketches.

Turning your idea into business reality

10:29PM | Friday, 29 October 2010 |  My best advice to anyone who wants to turn an idea into a business is to look at what Nike prints on its t-shirts: Just Do It.

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