Nudie

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Tim Pethick lays Nudie bare

10:08PM | Friday, 15 October 2010 |  A dislike of the corporate world inspired Tim Pethick to create much-loved smoothie brand Nudie. But that same rigid culture was to return, ousting him from the business.

Nudie has gone back to ‘innovative roots’, claims CEO

9:00AM | Thursday, 16 September 2010 |  Nudie CEO says the smoothie brand is going back to its “innovative roots” following the launch of a new juice range.

The name game

9:50AM | Monday, 6 September 2010 |  What’s in a name? A lot, when it comes to small business success. After all, a dud name can relegate your business to obscurity and ultimately, failure. But the right name can elevate your business to greatness.
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